The leading peer-to-peer car rental marketplace in North America adds La Capitale General
Insurance and L’Unique General Insurance to its network of approved insurers
MONTREAL (July 11, 2016) — Pioneering car rental marketplace Turo announced today that
policyholders of La Capitale General Insurance, one of Quebec’s leading property and
casualty insurers, and those of its subsidiary L’Unique General Insurance, will now be able to
rent out their cars via Turo. La Capitale General Insurance and L’Unique General Insurance
have modified their internal guidelines to allow more Canadians to participate in the sharing
economy and join Turo’s fast-growing community.
“This decision by La Capitale Financial Group points to the fast growth of Turo in Canada and
the willingness of Canadian car owners to turn their cars into earning engines. In just under
three months, Turo has grown to be present in over 90 Canadian cities and has already
facilitated thousands of rental days across the country,” said Cedric Mathieu, director of
Canada for Turo. “This is an important milestone in our journey to put Canada’s 23 million
cars to better use and a strong signal that the insurance world is adapting to new consumer
behaviours.”
Since Turo’s expansion into Canada in April 2016, the company has incited change in the
market, allowing more Canadians to experience car-sharing. Following in the footsteps of
Intact Financial Corporation’s two largest brands, Intact Insurance and belairdirect, La
Capitale General Insurance and L’Unique General Insurance are amending their guidelines to
embrace a shared economy.
“It’s exciting to be at the forefront of the expansion of the sharing economy. We’re thrilled to
evolve our policies to allow our customers to join the Turo community,” said François Dumas,
vice-president of La Capitale. “As an innovative insurance company, we recognize the value
of the sharing economy and are adapting to include peer-to- peer business models like Turo.”
Turo allows car owners to offset the cost of car ownership by renting their idle vehicles to pre-
approved travellers while providing travellers with a more affordable and more flexible
alternative to traditional car rentals. Members of the Turo community pay no membership
fees, and each trip is backed by Turo’s leading trust and safety protections, including $2
million in auto liability insurance provided by Intact Insurance and 24-hour roadside
assistance.
Turo, founded in 2009 and headquartered in San Francisco, has grown to operate in over
2,700 cities in North America. It has safely facilitated over 1 million rental days to date.
www.turo.com
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About Turo
Turo is a car rental marketplace where local car owners provide travellers with the perfect
vehicle for their next adventure. Across the country or across town, travellers choose from a
unique selection of nearby cars, while car owners earn extra money and help fuel the
adventures of travellers from around the world. A pioneer of the sharing economy and travel
industry, Turo is a safe, supportive community where the car you rent is part of a story, not a
fleet. Whether it’s an F-150 truck to help on moving day, a Tesla for a luxurious weekend
away or a classic VW bus for a picture-perfect road trip, travellers rent the car and own the
adventure.
Discover Turo at turo.com.
