Task
• Build buzz about secret cinema screenings
• Do not reveal what the film is nor the location
• Reach out to film critics and writers with hints about film
• As a reoccurring event we work to secure media coverage for every production
Execution & Results
• Pitched & secured stories about the new trend of “secret entertainment”
• 360 Screenings received media coverage in: The Globe & Mail, The Toronto Star, and appeared on The Global Morning Show
• Buzzfeed named them as one of the top events in the world
• 360 Screenings grew from a single show to a four-show/production model.