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  • Services
  • Results
  • Our Work
    • Clients
    • Case Studies
      • TIFF
      • Summerworks
      • 360 Screenings
    • Film
      • TIFF (All)
      • Reelworld (All)
      • Hot Docs (All)
      • Sundance (All)
      • Tribeca (All)
    • Testimonials
  • Blog
  • ClutchCollabs
  • Resources
    • Shop
    • Consulting Payment
    • eBooks (FREE)

a case study

brand awareness

360-screenings-logo-300

Background

• 360 screenings is site specific entertainment company that is part live theatre, part live screenings, and part cocktail party
• The location and film of the event is kept secret until 24 hours in advance
• The secret nature of these events creates a publicity challenge

Task

• Build buzz about secret cinema screenings
• Do not reveal what the film is nor the location
• Reach out to film critics and writers with hints about film
• As a reoccurring event we work to secure media coverage for every production

Execution & Results

• Pitched & secured stories about the new trend of “secret entertainment”
• 360 Screenings received  media coverage in: The Globe & Mail, The Toronto Star, and appeared on The Global Morning Show
• Buzzfeed named them as one of the top events in the world
• 360 Screenings grew from a single show to a four-show/production model.

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