What Every Small Business Needs To Know About Storytelling
At the heart of every business is a great story. In fact, telling your story can endear you to your customers, improve emotional engagement with your brand and build loyalty.
French-Canadian Series Rencontres Premieres September 1st on Bell Fibe TV1
10 EPISODE SERIES EXPLORES TORONTO THROUGH THE EYES OF ITS FRANCOPHONE COMMUNITY RENCONTRES follows a French tourist exploring the city as he investigates the feeling of linguistic isolation that many Francophones feel throughout Canada in a “fish out of water”, single camera, Louie meets Lost in Translation, episodic dramedy. The series takes audiences through the much loved and often…
The Future of Music Festivals
Are music festivals the next home of virtual reality? As summer saunters on, festivals such as Coachella, Wayhome, Osheaga, Governor’s Ball and Lollapalooza have come and gone. Much has been made of the decline of the music festival as we know it. Simply put by one journalist “reunions are almost non-existent, unique headliners are becoming…
New LinkedIn Tinder-Style Service has Them in a Matchmaking Mood
LinkedIn has always put an emphasis on the importance of mentorship within their online community. From their #ThankYourMentor campaign, to partnering with The National Mentoring Partnership (MENTOR) to conduct studies, there’s been a clear investment on LinkedIn’s part to highlight the practice. Now they’ve taken their relationship with mentoring to the next level. This week…
A Westworld Adventure
Lucky fans step into their own Westworld HBO’s Westworld took 2016 by storm with the premiere of their syfy-drama-western hybrid which explores a world in which “every human appetite, no matter how noble or depraved, can be indulged without consequence.” Six months after the last episode of season one aired, the show is still making…
2017 Emmys: The Top 10 Nominees
This month, Shemar Moore and Anna Chlumsky took to the stage to announce the 2017 Emmy Award Nominees and there’s sure to be much online discussion from now until the night of the awards, specifically about the slow and steady rise of subscription video on demand (SVOD) services such as Netflix, Hulu, and Amazon. …
2017: Year of the ‘First Woman’
This week, the BBC announced that their seminal science-fiction series would see the first woman star in its lead role. Earning the honour of becoming the first woman in the show’s 54-year run to play “The Doctor” is Jodie Whittaker (star of popular British series Broadchurch). Whittaker was ecstatic to be tapped, expressing, “It’s more…
TIFF Unveils the Beginning of 2017 Festival Slate
While Torontonians have been soaking up the sun enjoying parks, music festivals and food markets, the good people at TIFF have been hard at work behind closed doors screening film submissions, sending out acceptances and programming the 2017 slate. This morning the world finally got a glimpse at what’s to come this September 7-17. …
Adapt Or Die: Millennial Hotel Marketing
Airbnb, HomeAway, TrustedHousesitters, Hostelworld and Couchsurfing are just a few of the places travellers are flocking to when booking travel accommodation. You’ll notice Marriott, Hilton, Radisson and Hyatt aren’t on that list. They’ve noticed too. The age of hotelier domination has come to an abrupt end, leaving the Hilton’s of the world to adapt…
A Brave New World – VR for the Masses
This past June marked the second annual Virtual and Augmented Reality World Conference and Expo here in Toronto. Their showcase of new and exciting applications for the rapidly evolving technology begs the question, what does the future of VR and AR look like? From everything seen and heard at VRTO, consumers can expect to…
Artist of the Month: Ksenya von Shlezinger
Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. This month’s artist is Ksenya von Shlezinger. Ksenya von Shlezinger is a professional art photographer. Originally from Russia, she recently…
Elevate Toronto Launches New Tech Festival
Elevate Toronto celebrates tech innovation, disruption and diverse talent this September This morning, atop Toronto’s CN Tower, ClutchPR was asked to join Toronto’s best and brightest in the tech and startup innovation field for the official launch of Elevate Toronto Elevate Toronto is a “three-day tech festival that will showcase the best of the…
Travel in a Time of Technology
How smartphones are altering the way we travel Think about the last time you went on vacation, travelled for work or visited family outside your home town. Did you take a picture and send it to loved ones? Or maybe you opted to have your airline ticket emailed to you instead of picking it up…
#CNNBlackmail: How CNN went from victim of a Trump tweet to accused of unethical journalism in one PR misstep
One of the bigger stories this week was President Donald Trump’s ongoing Twitter feud with CNN & “CNNBlackmail”. CNN were attacked in 140 characters or less numerous times by Trump this week; perhaps most notably on July 2, via the following tweet. The tweet shows an edited video of Trump’s 2007 appearance at WWE Wrestlemania…
15 Tips from Serial Entrepreneur Uri Levine for Every Start-up and Business Owner
At ClutchPR we have the great pleasure of meeting entrepreneurs of all walks and all stages of development. This week we met Uri Levine, co-founder of WAZE. We met Uri as part of our work with the Einstein Legacy Project, we were honoured to spend a morning with a serial entrepreneur. Uri is most famous for…
IMAGES FESTIVAL HOSTS ITS 30TH ANNUAL EDITION WITH INTERNATIONAL AND CANADIAN SPOTLIGHT
IMAGES FESTIVAL TO RUN FROM APRIL 20-27, 2017 TORONTO (March 23, 2017)- The 30th annual Images Festival takes place April 20- 27, 2017 across Toronto and will be attended by more than 25,000 people. Focusing on local, national and international contemporary moving image culture, Images Festival continues to present vanguard projects across cinematic, exhibition and…
The Golden Age of Experiential Travel
[Image from Surf with Amigas] The global backpacker community has lived it for decades (if not longer) and now everyone from family units and girls trips to couples on their honeymoon are looking for the type of travel that provides not just a tan, but an experience. We were lucky enough to talk…
3 FILMS TO SINK YOUR TEETH INTO THIS CHILLING WEEKEND
[Images: Shudder] Instead of dealing with the negative temperatures this weekend, let Shudder give you a different kind of chill up your spine with ClutchPR’s top 3 wintry horrors. These films have embraced the frightful weather, so you don’t have to. Order in some takeout and get ready for a thrilling weekend under the covers.…
Ecotourism
[Image from El Coco Loco Resort] Ten years ago the term ecotourism would have been met with a quizzical expression and incessant questions about the who, what, where, when and why. But over the last decade, ecotourism has emerged as one of the largest, if not most prominent trend in travel. The term…
A (Non-Definitive) GIF Based Guide to the Oscars 2017 Best Picture Nominees
New year. Old you. Once again the Oscars have rolled around and this year you’ve only seen 2.25 of the nine Oscars 2017 Best Picture nominees. Don’t fret, ClutchPR has you covered. Sort of… Catch up on the one anecdote you need to know for your Oscars 2017 party of choice with our decidedly non-definitive…
Artist of the Month: Jayd-Ink
Photo Credit: Soteeoh Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. Jayd-Ink is a multi-talented singer, poet, rapper, and songwriter who was born in Kingston, Jamaica…
Step back in time to the golden days of Hollywood
TORONTO’S IMMERSIVE “THE SECRET SESSIONS: THE MOVIE EXPERIENCE” RETURNS TORONTO (February 14, 2017) — THE SECRET SESSIONS: THE MOVIE EXPERIENCE heralds an allusion to the grand, golden days of Hollywood for their second edition and media-only preview on March 13, 2017. An immersive and secret fusion of film and live theatre, THE SECRET SESSIONS:…
5 Unisex Fashion Trends That Will Never Go Out Of Style
One of the most valuable tips in fashion is building your wardrobe with timeless foundation pieces. No matter what your style or preference is, we can all agree that by investing in quality pieces, you waste less money on poorly made clothing that won’t last long enough. Trends come and go but the basics last…
Isaiah Washington Named 2017 Toronto Black Film Festival Ambassador
STAR TO ATTEND OPENING NIGHT AS GUEST SPEAKER ON DIVERSITY, FEBRUARY 15, 2017 Toronto, ON (February 9, 2017) – The Fifth Annual Toronto Black Film Festival (#TBFF17) is proud to announce the attendance of ISAIAH WASHINGTON as a Guest Speaker at its Opening Night of February 15 at the Isabel Bader Theatre. The Fifth Annual…
National Post VICE — An Ode to Good Ol’ Fashioned Journalism
National Post VICE — An Ode to Good Ol’ Fashioned Journalism First and foremost, if you’ve yet to read Sean Craig and Adrian Humphreys story in the National Post about an ex-VICE Canada editor’s workplace-fueled drug ring please do — you’re doing yourself a disservice (there’s the added bonus of this blog only making…
5th Annual Toronto Black Film Festival To Showcase 40 Films From 20 Countries
TORONTO BLACK FILM FESTIVAL #TBFF17 TO SHOWCASE 40 FILMS FROM 20 COUNTRIES FIFTH ANNUAL FESTIVAL MARKS BLACK HISTORY MONTH, FEBRUARY 15-19, 2017 TORONTO (January 19, 2017) – The Toronto Black Film Festival (TBFF), one of Canada’s premier festivals for black film, announces its full programming line-up with a focus on black global diversity. Returning…
The obvious and not-so-obvious Canadian Oscar noms
Canadians are killing it this year at the Oscars – from the categories you might expect with Ontario-darling Ryan Gosling all the way to the Animated Short category with Theodore Ushev’s latest project. Keep your eyes peeled for these top Canadian talents you can root for on Sunday, February 26. Arrival Academy Award for…
Top 5 Reasons Shake Shack Shook Toronto
Top 5 Reasons Shake Shack Shook Toronto (Or Why Toronto Wants to be New York Ever So Badly) Yesterday’s Shake Shack one-day-only pop-up in Toronto (a collaboration with another NYC based, Toronto food scene darling, Momofuku) was a certified angus® fueled success. By now we’ve all seen THE GIF. You know, the gif of the…