Background

• ClutchPR has been the agency of record for Summerworks Performance Festival since 2008
• Since then, the festival has been on the cover of NOW magazine every year
  In 2011, Heritage Canada did not renew funding
• Only weeks before the festival, Summerworks lost $45,000 in funding

Task

• Head media accrediation process
• Build buzz for year’s line up
• Rallying Canadian arts supporters to donate to the festival
• Communicate the importance of festival to public & media
• Recoup as much of lost funding as possible

Execution & Results

• Directed Artistic Producer to issue a statement to the pubic asking patrons to donate $21 in honour of the 21st year
• Issued press release collecting testimonials and quotes from previous summerworks talent
• $45,000 was raised in three weeks
• approx. 200,000,000 media impressions
• The following year Heritage Canada re-instated funding