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  • Services
  • Results
  • Our Work
    • Clients
    • Case Studies
      • TIFF
      • Summerworks
      • 360 Screenings
    • Film
      • TIFF (All)
      • Reelworld (All)
      • Hot Docs (All)
      • Sundance (All)
      • Tribeca (All)
    • Testimonials
  • Blog
  • ClutchCollabs
  • Resources
    • Shop
    • Consulting Payment
    • eBooks (FREE)

a case study

proactive crisis communication strategy

summer works publicitysummerworks publicity

Summer-Works-Logo-300

Background

  • ClutchPR has been the agency of record for Summerworks Performance Festival since 2008
  • Since then, the festival has been on the cover of NOW magazine every year
    In 2011, Heritage Canada did not renew funding
  • Only weeks before the festival, Summerworks lost $45,000 in funding

Task

  • Head media accrediation process
  • Build buzz for year’s line up
  • Rallying Canadian arts supporters to donate to the festival
  • Communicate the importance of festival to public & media
  • Recoup as much of lost funding as possible

Execution & Results

  • Directed Artistic Producer to issue a statement to the pubic asking patrons to donate $21 in honour of the 21st year
  • Issued press release collecting testimonials and quotes from previous summerworks talent
  • $45,000 was raised in three weeks
  • approx. 200,000,000 media impressions
  • The following year Heritage Canada re-instated funding
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