After raising public and private funds TIFF constructed a five story complex on the corner of King and John in downtown Toronto
TIFF Bell Lightbox contains 5 cinemas, 2 galleries, 3 learning studios and 3 restaurant spaces
In 2010 TIFF hired ClutchPR to manage the public opening of their new TIFF Bell Lightbox
Task
Launch and project manage TIFF’s public opening
Introduce building to national and international media
Project manage an event that would mobilize entire city and a press corps of over 1100 media
Program activities to draw a variety of audience members
Position festival as the people’s festival
Execution & Results
Organized a block party with a minimal programming budget and came under budget by 16%
Gave away free cupcakes/cake to the public + organized a full day of musical concerts with six top tier performance acts featuring headliner K’naan (negotiated performance fees)
Organized a smooth ribbon cutting ceremony
Over 20,000 people attended at height of the party
