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  • Services
  • Results
  • Our Work
    • Clients
    • Case Studies
      • TIFF
      • Summerworks
      • 360 Screenings
    • Film
      • TIFF (All)
      • Reelworld (All)
      • Hot Docs (All)
      • Sundance (All)
      • Tribeca (All)
    • Testimonials
  • Blog
  • ClutchCollabs
  • Resources
    • Shop
    • Consulting Payment
    • eBooks (FREE)

a case study

large scale event management

Tiff-Logo-300

Background

  • After raising public and private funds TIFF constructed a five story complex on the corner of King and John in downtown Toronto
  • TIFF Bell Lightbox contains 5 cinemas, 2 galleries, 3 learning studios and 3 restaurant spaces
  • In 2010 TIFF hired ClutchPR to manage the public opening of their new TIFF Bell Lightbox

Task

  • Launch and project manage TIFF’s public opening
  • Introduce building to national and international media
  • Project manage an event that would mobilize entire city and a press corps of over 1100 media
  • Program activities to draw a variety of audience members
  • Position festival as the people’s festival

Execution & Results

  • Organized a block party with a minimal programming budget and came under budget by 16%
  • Gave away free cupcakes/cake to the public + organized a full day of musical concerts with six top tier performance acts featuring headliner K’naan (negotiated performance fees)
  • Organized a smooth ribbon cutting ceremony
  • Over 20,000 people attended at height of the party
ClutchPR Logo
We secure media impressions, tell your story and build your brand. We have the ability to execute killer events with attention to detail.
  • Address:
    2854 Dundas Street West — 2nd Floor, Toronto, Ontario; M6P 1Y7
  • Phone:
    1-877-557-4466 (1-877-55-RHINO)
  • Email:
    hello@clutchpr.com

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