Tips for using direct vs. indirect posts
Establishing and increasing your presence on Facebook is an important tool to help grow your business and generate new leads. Having a lot of ‘likes’ is great, but in order to gain customers, you need to use your Facebook posts as digital breadcrumbs, drawing your fans to a more substantial piece of content located on your website.
So what kinds of things should you share on Facebook? Sales driven content works, but it can’t be the only thing you’re sharing, otherwise you’ll come across looking like Ron Burgundy:
DIRECT VS. INDIRECT POSTS
The key to generating leads is to post a variety of content that aligns with goals other than generating leads or driving sales. Incorporate fluffier goals like expanding you reach, awareness, customer satisfaction and engagement.
This can be done using two methods – direct and indirect posts.
Direct posts: link back to a landing page with a contact form on your website and can include sharing templates, checklists or ebooks.
Indirect posts: contain friendly, easy-to-consume content that include photos, blog posts, YouTube videos, third-party content or event invites – with no strings attached.
THE IMPORTANCE OF PHOTOS
Some of the most successful posts in terms of interaction are not direct lead generating posts. According to Wishpond posts that include photos receive 120 per cent more engagement than the average post.
Below are some easy ways to incorporate custom images into your posts.
Quote as an image
Question as an image
Photo of an employee or company event
Image promoting an offer
To see our formula for the perfect Facebook post, and to access 17 customizable templates for creating shareable graphics, download our free e-book below.