Time for some tough love. Carly Simon got it right with her song “You’re so vain” and it’s also the number one problem preventing you from getting the media coverage you want, especially if you’re working on doing it yourself.
We meet so many people who are so caught up in how brilliant they think their company is that they fail to see the bigger picture.
They think that getting great results, launching a new product line or raising some funding is a cast-iron guarantee that the media should be falling all over themselves to write about them
What they fail to see is that there are hundreds, if not thousands, of organisations just like theirs who also think they’re amazing. And have launched new things. And have generated record profits.
Here’s what happens your vanity gets in the way of your ability to understand how the media works and what they actually need: little to no media coverage.
The most important thing to understand about the press is that it is not their job to write about your business.
That’s what the advertising department is for.
It’s the media’s job to tell the stories they believe matter for the audience they are writing them for.
The antidote to the deadly sin of vanity? Start hunting for stories the same way that journalists do.
Journalists are constantly looking for stories that are remarkable and counter-intuitive. One of the best places to look for stories like this is on Facebook. Your friends are constantly sharing stories they’ve seen and read that they think are remarkable.
So, the next time you’re working on reaching out to the media ask yourself this question – if I read this, would I share it on Facebook? Would I like or comment on it if I saw someone else share it?
If you’re ready to start doing your own PR and what all the insider secrets like this one, you’ll find them all inside our Get Press Now course. Get your copy now.
