Last week, Rethink Breast Cancer launched their new video series titled How to be a Loved One (of Someone with Cancer), as part of their LiveLaughLearn campaign. The short videos offer useful tips for providing support to a loved one with cancer.
The campaign got the ClutchPR team thinking about other memorable viral videos that tackle tough subject matter. We came up with five main categories we feel these types of videos fall into. Check out our examples below!
1. Personable and Informative
These videos tackle sensitive issues in an upbeat, educational way, often featuring individuals speaking on their personal experience or relating to another individual.
Rethink Breast Cancer – “How to Create a Treatment Care Kit”
2. Humorous and Informative
Who doesn’t love a good laugh? When taboo or “uncomfortable” subject matter needs to be discussed, humour is often the go-to element to help put the audience at ease and more receptive to the message.
Bedsider – Guy’s Guide: Intro (birth control)
3. Celebrity PSA
There’s no doubt that celebrities hold a degree of influence, making these types of PSAs a popular approach to discussing tough topics.
A recent example of this is the It’s On Us initiative to end sexual assault on college campuses.
It’s On Us – Sexual Assault PSA
Anti-drug, domestic violence, texting and driving – these are some topics that often use a “shock factor” to effectively portray their message. Sometimes the only way to deliver the message is to provide the audience with the harsh reality.
The original 911 call from the PSA below went viral before the NO MORE video was aired during this year’s Super Bowl, and is effective by giving you a glimpse into the reality of domestic violence.
NO MORE – Official Super Bowl Ad: 60 Second
Last, but not least, a catchy beat never hurts at making a message memorable. The meto PSA below will have you humming all week long.
Metro Trains – Dumb Ways to Die
Can you think of any other categories that we’re missing? What method do you think is most effective at conveying a message? Do you have a memorable PSA that comes to mind? Tweet us @ClutchPR.