Turo

Turo shifts the Canadian insurance world into gear

The leading peer-to-peer car rental marketplace in North America adds La Capitale General Insurance and L’Unique General Insurance to its network of approved insurers   MONTREAL (July 11, 2016) — Pioneering car rental marketplace Turo announced today that policyholders of La Capitale General Insurance, one of Quebec’s leading property and casualty insurers, and those of its…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…

Turo

Turo crosses the Canadian border

Turo CEO Andre Haddad. Photo credit: Turo TORONTO April 19, 2016 – Pioneering car rental marketplace Turo announced today it will launch in Canada, marking its first expansion outside of US. Empowering Canadians to turn their idle cars into earnings engines and inject more personality and value into the car rental experience, Turo is the…