How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

Your Sneak Peak at TIFF Gift Lounges

  Everyone’s heard of ‘swag’ but many are unclear on how exactly it works. To get a better idea of what exactly happens at the swanky gifting lounges that accompany TIFF like autograph seekers and ubiquitous festival ‘survival guides’, we went undercover at a couple of the season’s best lounges. (And by undercover, we mean…

#powerwives – Dr. Dina

#Powerwives is a monthly column where we feature women who inspire us. Marital status is completely irrelevant. The title is inspired by our founders November 2013 Toronto Life cover story. This month’s #powerwife is Dr. Dina.   Dina Kulik is a wife, mother, pediatrician and emergency medicine doctor. She lives in Toronto, Ontario and is…