Think like a journalist

Worried your pitches aren’t getting noticed? Chances are you aren’t pitching to a journalist – like a journalist. Editors are picky and choose to publish stories that are authentic and leave lasting impressions. The best stories start conversations. If you believe your story will cause people to say, “did you hear…” you’ve struck gold. Keep…

PR 101: When to pitch

Timing is crucial in the world of pitching. Being knowledgeable about how news is delivered and how outlets cover certain beats is critical to your success in media relations. Successfully fitting your client into the discussion of trends or holidays ensures the brand stays top of mind, relevant and engaging for consumers. It’s important to…