The New Rules of Marketing and PR

What are the New Rules of Marketing and PR?

Photo courtesy of Darcy Streitenfeld On Monday evening at the MaRS Centre, ExpertFile hosted David Meerman Scott, author of the best selling The New Rules of Marketing and PR, to talk about the new rules of marketing and PR. But first, Scott took a group selfie with us. Then he wanted to talk about Donald Trump. “Donald…

The Buzz – Alanis’ Big Announcement

The 2015 Juno Awards officially came to a close on Sunday evening as Canadians gathered in celebration of homegrown talent and their achievements within the music industry. Among the exciting appearances, performances and winners came one surprising album announcement. Before her induction into the Canadian Music Hall of Fame, Alanis Morissette announced her plan to…

The Buzz – Film Funding 101

You have the next great screenplay. Now what? Among the first steps is securing financing…no easy feat, regardless of how big or small of a budget you need. But there are creative ways you can make it happen, as demonstrated below… 1. Make it short Whiplash is a notable example of how a big budget,…

what’s the buzz?

  by: Hannah Yardley | December 12, 2014 Surprise! The holiday season is officially upon us, panicked yet? Don’t worry we’ve got you covered. Every week from now til Christmas on The Buzz we’ll feature a gift guide perfect for everyone on your list. Who’s next? The men in your life Boyfriend, husband, office crush or secret…

what’s the buzz?

  Surprise! The holiday season is officially upon us,  panicked yet? Don’t worry we’ve got you covered. Every week from now til Christmas on The Buzz we’ll feature a gift guide perfect for everyone on your list. Next up: The fitness fanatic Today we’re talking about gifts for the fittest person in your life. If you’ve got…

what’s the buzz

Movie watcher paralysis by: Hannah Yardley | November 10, 2014 There is an epidemic out there and it plagues all of those who love to fill their down time with the wonderful world of film. This epidemic is commonly known as movie watcher paralysis. With dozens of outlets to watch movies on along with the traditional theatre…

what’s the buzz?

  Summer is the time for blockbuster movies, but also for blockbuster concerts. They come in all shapes and sizes, covering all genre’s and all types of screens and stages. Here is what we hope to have our eyes on in the near future. 1. Take in a show at The Royal Theatre Originally built in…

what’s the buzz?

Break out the blankets because naptime is back in session. Thanks to our big cups of java we’re buzzing about caffeine naps. It may seem rather contrary to nap and drink coffee, those who like to nap should drink decaf and those who like being lively should caffeine it up. But there’s a method to…

what’s the buzz?

  Skype’s been connecting people around the globe with patchy sentences, awkward pauses and sometimes  pixelated faces since 2003. This week the video chat service, along with parent company Microsoft, unveiled new technology that translates conversations in real time, ish. A slight lag time is to be expected. Mark our words, bad Skype translations are…

The Buzz

  What will shopping look like in the future?   Be honest, we know you’ve always dreamed of having Cher Horowitz’s high tech wardrobe. That dream may become a (kind of) reality according to The Huffington Post. Retail futurist Doug Stephens notes, “Physical shopping will become a lot more fun because it’s going to have…

what’s the buzz?

  The 21st annual Hot Docs Canadian International Documentary Film Festival starts Thursday, April 24 and runs until May 4, 2014. This year’s slate features 197 titles from 43 countries in 12 screening programs. So out of 197 films, what are we most excited about? Here are our five must see films for Hot Docs ’14:…