Travel in a Time of Technology

How smartphones are altering the way we travel Think about the last time you went on vacation, travelled for work or visited family outside your home town. Did you take a picture and send it to loved ones? Or maybe you opted to have your airline ticket emailed to you instead of picking it up…

Breaking down gender barriers in the tech landscape

Female entrepreneurs are making substantial strides in the tech industry despite the lack of gender equality in the startup and business landscape. Despite the fact that women have 50 per cent less access to funding and only seven per cent of venture capitalist money supporting their products, women who are financed typically perform 63 per…

Why We Travel

It’s plastered on our computer’s wallpaper, our Instagram feeds and usually finds its way into small talk. Travel is everywhere you look and we’re digging deeper into why.   There’s a reason National Geographic Travel has 10.6 million Instagram followers and why the rise of the travel blogger has exploded in recent years. “Why do…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…

The Buzz – Invisible Boyfriend

Invisible Boyfriend launched on Monday, and we’re… well… creeped out. The online service claims to offer “real-world and social proof that you’re in a relationship.” For $25 a month, you will receive 100 texts, 10 voicemails, and one handwritten postcard from you Invisible Boyfriend. All in an effort to prevent the sad glances from your…