Pokémon Go (and why it works)

Pokémon is back in a big way. The popular Nintendo franchise, which reached its peak in the late 1990s, has returned with an innovative new mobile platform. Pokémon Go is everywhere, but why should you care?   In case you’ve been living under a rock, Pokémon Go uses your phone’s GPS and clock to detect…

Binge-watching is the new norm

Binge-watching is the new norm. Reading a full book in one sitting has been upgraded to devouring a whole TV series in one day. With the launch of on-demand portals like Netflix and Spotify, consumers have been given the keys to unlimited amounts of content. They can retrieve award-winning shows at their earliest convenience and…

The difference between marketing and PR

Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…