Breaking down gender barriers in the tech landscape

Female entrepreneurs are making substantial strides in the tech industry despite the lack of gender equality in the startup and business landscape. Despite the fact that women have 50 per cent less access to funding and only seven per cent of venture capitalist money supporting their products, women who are financed typically perform 63 per…

When creative brainstorming is going nowhere

Dreaming up a successful technology in today’s fast-paced, often-chaotic startup environment requires more than developing a solution to a problem. This was the idea of Manmit Shrimali’s speech at Big Data Toronto on making creative decisions for your business. Startups have to get disruptive if they want to make waves, and this disruptive mindset begins…

Four PR tactics for your startup

  Learn about PR tactics tech startups can implement to gain more brand exposure, secure media coverage and grow its network. 1 Guest blogging or launching a blogging hub: Content marketing creates an opportunity to be shared. Guides, videos, infographics and newsletters are all examples of owned media that can be published to showcase a…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…