Influencers

Top 4 reasons influencers are the new celebrities

Image courtesy of Variety Magazine In case you haven’t heard, ClutchPR launched a new division of our agency, ClutchCollabs. This killer new program showcases world-class social and digital power influencers. Influencers are the new celebrities on the block – social media stars. You tweet them, pin them and ‘like’ them every day. Here’s why brands should…

ClutchPR - Michelle Villemaire

#powerwives – Michelle Villemaire

#Powerwives is a column where we feature women who inspire us. Marital status is completely irrelevant. The title is inspired by our founders November 2013 Toronto Life cover story. Today’s power wife is TV personality Michelle Villemaire. An actor, blogger, YouTuber, online influencer and busy mother of two, Michelle Villemaire – who’s also known by…

Social Media Moments of 2015

Here are the moments on social media that made us smile, laugh, cackle, howl and furrow our collective brows. Edward Snowden joins twitter: Can you hear me now? — Edward Snowden (@Snowden) September 29, 2015 .@neiltyson Thanks for the welcome. And now we've got water on Mars! Do you think they check passports at the…

Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…

Erica Ehm’s YummyMummyClub.ca takes Gold at the 2015 Canadian Online Publishing Awards

Canadian independent publisher tops industry leaders November 26, 2015 TORONTO – YummyMummyClub.ca (YMC), a leading online magazine for moms, won four awards at the 2015 Canadian Online Publishing Awards (COPA), hosted by Masthead on November 19. The site took home three gold and one silver award, including the Reader’s Digest Best of Canada ‘Independent Publisher…

The 7 Deadly Sins Of Social Media

You know by now that social media isn’t optional. Everyone’s using it, from high-end luxury through to everyday brands. Doing it well, however, is a different story. It’s easy enough to slip into bad habits and find yourself committing the seven cardinal sins of social media. But follow our advice and you’ll quickly find yourself…

Pinteresting

Holiday Glam Tis the season to get all dressed up! From sequins to jumpsuits, the options are endless. In hopes of helping you decide how you want to end the year and begin the next, here are my top 5 holiday fashion pins.   —————————————– With over 4 million Pinterest followers, Paula Coop McCrory is…

Pinteresting

Modern Family Angular line, the meshing of industrial + organic materials paired with large areas of glass – are all seen in my top 5 pins for this week. These images frame how the words clean, open and minimal become inspirational in these architectural pins.   —————————————– With over 4 million Pinterest followers, Paula Coop…

Pinteresting

Whale sharks Whenever I feel like life is getting overwhelming or I feel a bit anxious, I turn to images of whale sharks to ground me. Having been blessed with the opportunity to dive with them — I consider them to be the most majestic and gentle creatures on the planet. Here are my top…

Pinteresting

Oxford is not just a Place to Visit. I am a bit obsessed. The style, versatility and just plain ease of the oxford make them my go-to shoe. Pair them with a midi skirt and a fitted white shirt for a special night out or throw them on before sharing brunch with your closest friends,…

Pinteresting

Before the clocks fall back an hour, in honour of my favorite season, I have put together 5 pins that represent the season in fashion. Take a peek and tell me what you think of my top 5 choices. With over 4 million Pinterest followers, Paula Coop McCrory is commonly known as the “Pinterest Queen.”…

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Basquiat Jean-Michel Basquiat (December 22, 1960 – August 12, 1988) was an American artist that began his prolific career as an obscure graffiti artist in New York City in the late 1970s.  Evolving into an acclaimed Neo-expressionist and Primitivist painter by the 1980s,  to me he is still one of the most contemporary artists to…

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Judge The Book By Its Cover The feel and smell of a new book is intoxicating. The artwork that is now adorning their covers – examples of art + design at its finest! Here are 5 examples that will sell you on the story  just by their cover art, alone. With over 4 million Pinterest…

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 Get Figgy With It  Figs. I can not get enough of them. On toast, with honey, cheese, bacon or greens – it is versatile and never disappoints. So in support of the fig, here are my top 5 pins that demonstrate just how yummy they are: With over 4 million Pinterest followers, Paula Coop McCrory is…

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 Bill Murray  In celebration and support of Bill Murray, who now has his own day – which happens to be today, Sept 5 – I have put together 5 pins that capture his essence. Full of mischief, melancholy and infinite humor, here’s to you Mister Murray! xo   With over 4 million Pinterest followers, Paula Coop McCrory…