Philip Mak ClutchPR

Pen Pals – Philip Mak

Pen pals is a column where our friends in the media write us a letter and fill in some blanks. Today’s pen pal is Philip Mak, a freelance fashion writer who can be read regularly on the Huffington Post. He lives in Montreal’s Mile End neighbourhood with his partner, along with their two cats and…

ClutchPR - Michelle Villemaire

#powerwives – Michelle Villemaire

#Powerwives is a column where we feature women who inspire us. Marital status is completely irrelevant. The title is inspired by our founders November 2013 Toronto Life cover story. Today’s power wife is TV personality Michelle Villemaire. An actor, blogger, YouTuber, online influencer and busy mother of two, Michelle Villemaire – who’s also known by…

Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…

How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

Top Pop-up Shops this Holiday Season

This holiday season, instead of flocking to the mall and buying the ‘same old, same old’ gifts everyone will buy, why not gift your loved ones and yourself (cause you have to treat yourself) presents a bit more off the beaten rack. ‘Tis the season for Toronto’s pop-up shops and Christmas markets. Here are ClutchPR’s…

Are press releases dead?

The Press Release. Is it Dead?

Not many people outside of our industry know exactly what PRs do, misled by pop culture myths of Samantha Jones glamour. One thing most agree on is that we write press releases and send them out, but the value of the press release is in question in an era when journalists are getting pitched via…

Toronto Fashion

Three PR Lessons from Startup Fashion Week

Most of the attendees at yesterday’s Business of Fashion Conference, part of Startup Fashion Week and held at Brightlane on King Street W., were emerging fashion entrepreneurs, equally filled with inspiration and questions. When Jalisa Luces-Mendes discovered I worked in PR she introduced herself and her startup idea – an underwear company specifically for masculine-identified…

what to see at nuit blanche Toronto

What to catch at Scotiabank Nuit Blanche 2015

The 10th edition of Scotiabank Nuit Blanche Toronto is this weekend, with more than 45 public art projects by local, national and international artists. While the crowds and chilly October weather can be daunting, here are five installations worth cramming into midnight TTC buses.   Sphinx – Luis Jacob Allan Gardens, 19 Horticulture Avenue Peruvian-born…