Ghoulish Surprises in Store This Halloween! As Premium Horror Video Streaming Service ‘SHUDDER’ Backed By AMC Networks Launches in Canada

‘Horror cinema streaming platform Shudder has been a treat for enthusiasts seeking something more than the standard blockbuster fare…’ – Flavorwire   ‘This library will almost be like having a horror film festival at your fingertips…’ – SlashFilm   BEYOND THE WALLS – Coming Soon exclusively on SHUDDER TORONTO (October 20, 2016) – SHUDDER, the…

Philip Mak ClutchPR

Pen Pals – Philip Mak

Pen pals is a column where our friends in the media write us a letter and fill in some blanks. Today’s pen pal is Philip Mak, a freelance fashion writer who can be read regularly on the Huffington Post. He lives in Montreal’s Mile End neighbourhood with his partner, along with their two cats and…

How to create a media list

How to create a media list

There’s no way around it – working in PR means you’ve got to know the media, inside and out. The first step is to create a killer media list, a curated list of journalists, bloggers, editors, producers and anyone else in the media you will pitch to during a campaign. Creating a useful, focused media list is a delicate…

ClutchPR - Michelle Villemaire

#powerwives – Michelle Villemaire

#Powerwives is a column where we feature women who inspire us. Marital status is completely irrelevant. The title is inspired by our founders November 2013 Toronto Life cover story. Today’s power wife is TV personality Michelle Villemaire. An actor, blogger, YouTuber, online influencer and busy mother of two, Michelle Villemaire – who’s also known by…

How to Write Killer Emails

We all receive a lot of emails. We also send a lot. This is especially true for those working in public relations. At times it can feel like we should be called “professional emailers” instead of “publicists”. All the more reason for you to put thought and care into each one you write so they will…

The ClutchPR Guide to Running a Red Carpet

Award season is upon us, which means water cooler chitchat about the weather abruptly shifts to Hollywood, as seemingly everyone instantly becomes stylists, industry insiders and Variety columnists. And while the Academy Award telecast, this year on February 28, is ostensibly the climax of the season, the sparkling catwalk red carpet has increasingly wrested attention, just as…

Maple Leaf Tavern

A trio of top chefs take to the stoves

Maple Leaf Tavern announces stellar line-up of cooking talent   TORONTO, February 10 2016 – Maple Leaf Tavern today announces that Executive Chef Jesse Vallins, with Binh An Nguyen and Jonny O’Callaghan sharing Chef de Cuisine roles, form the chefing talent for the launch of Leslieville’s hotly anticipated tavern concept restaurant opening spring 2016.  …

Artist of the Month: Chloé Hung

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. Originally from Toronto, Chloé Hung is currently completing her MFA in Dramatic Writing from NYU’s Tisch School of the Arts. Her…

What’s Happening in Toronto in 2016

All Our Yesterdays from January 7 – 17 at Next Stage Festival While we’re still not fully over the holiday season, and we may even have some leftover turkey in the fridge, now’s the time to shift focus to the year ahead. And in 2016, there’s a lot to look forward to. Last year, Toronto’s…

Social Media Moments of 2015

Here are the moments on social media that made us smile, laugh, cackle, howl and furrow our collective brows. Edward Snowden joins twitter: Can you hear me now? — Edward Snowden (@Snowden) September 29, 2015 .@neiltyson Thanks for the welcome. And now we've got water on Mars! Do you think they check passports at the…

Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…

ClutchPR’s Class of ’15

Here at ClutchPR, there’s nothing we like better than a wicked person with a kickass story. Be they artists, writers, designers or entrepreneurs, helping cool individuals tell their stories is what we do, and we love it. So here, for your end of year enjoyment, are some of the inspiring people we profiled this year.  …