Ghoulish Surprises in Store This Halloween! As Premium Horror Video Streaming Service ‘SHUDDER’ Backed By AMC Networks Launches in Canada

‘Horror cinema streaming platform Shudder has been a treat for enthusiasts seeking something more than the standard blockbuster fare…’ – Flavorwire   ‘This library will almost be like having a horror film festival at your fingertips…’ – SlashFilm   BEYOND THE WALLS – Coming Soon exclusively on SHUDDER TORONTO (October 20, 2016) – SHUDDER, the…

gluten, gluten-free, gluten-free Toronto

Where to eat gluten-free in #the6ix

Photo Credit – MACLEANS.CA Going out with friends is never easy when you have Celiac disease, an auto-immune disorder that prevents your body from processing gluten. With more people being properly diagnosed, more and more restaurants are adding gluten-free items to their menus. Too bad those options are generally salad, or horribly tasteless creations that resemble…

Philip Mak ClutchPR

Pen Pals – Philip Mak

Pen pals is a column where our friends in the media write us a letter and fill in some blanks. Today’s pen pal is Philip Mak, a freelance fashion writer who can be read regularly on the Huffington Post. He lives in Montreal’s Mile End neighbourhood with his partner, along with their two cats and…

How to create a media list

How to create a media list

There’s no way around it – working in PR means you’ve got to know the media, inside and out. The first step is to create a killer media list, a curated list of journalists, bloggers, editors, producers and anyone else in the media you will pitch to during a campaign. Creating a useful, focused media list is a delicate…

How to Write Killer Emails

We all receive a lot of emails. We also send a lot. This is especially true for those working in public relations. At times it can feel like we should be called “professional emailers” instead of “publicists”. All the more reason for you to put thought and care into each one you write so they will…

The ClutchPR Guide to Running a Red Carpet

Award season is upon us, which means water cooler chitchat about the weather abruptly shifts to Hollywood, as seemingly everyone instantly becomes stylists, industry insiders and Variety columnists. And while the Academy Award telecast, this year on February 28, is ostensibly the climax of the season, the sparkling catwalk red carpet has increasingly wrested attention, just as…

Artist of the Month: Chloé Hung

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. Originally from Toronto, Chloé Hung is currently completing her MFA in Dramatic Writing from NYU’s Tisch School of the Arts. Her…

How to give back this holiday season

Five Ways to Give Back this Holiday Season

If the holiday season is a time of indulgence (the time of year when we spend too much, eat too much and watch too many saccharine Christmas specials), it’s also a time when we should think of others. There’s no greater antidote to over-indulgence than to volunteer your time and give back to the community. Here are…

Artist of the Month: Tomson Highway

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. December’s artist is playwright, musician and storyteller Tomson Highway. The Order of Canada-honoured Highway is perhaps best known for his…

How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

5 ways for restaurants to use Periscope

Five Ways for Restaurants to use Periscope

Just as there’s always a hip new restaurant, there’s always a hip new social media platform for restaurants to use. Periscope is the au courant menu item for 2015, but what are the best ways for restaurants to effectively use the Twitter-owned live streaming app? Unlikely as it seems, Taco Bell was one of the first restaurants to…

The New Rules of Marketing and PR

What are the New Rules of Marketing and PR?

Photo courtesy of Darcy Streitenfeld On Monday evening at the MaRS Centre, ExpertFile hosted David Meerman Scott, author of the best selling The New Rules of Marketing and PR, to talk about the new rules of marketing and PR. But first, Scott took a group selfie with us. Then he wanted to talk about Donald Trump. “Donald…

Artist of the Month – Jack Jackson

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. November’s artist is Jack Jackson, the bow tie impresario behind Alljackedup and the #TiesToLove campaign, which encourages people to take…