Think like a journalist

Worried your pitches aren’t getting noticed? Chances are you aren’t pitching to a journalist – like a journalist. Editors are picky and choose to publish stories that are authentic and leave lasting impressions. The best stories start conversations. If you believe your story will cause people to say, “did you hear…” you’ve struck gold. Keep…

The Facebook test

So you think you’ve got a story idea? It’s time for the Facebook test. Go ahead and open up Facebook. Take a look at the posts that are taking up space 
on your feed. Which ones have been shared thousands of times over? I’m willing to bet it’s the ones that people care about/have an…

what’s the buzz?

Break out the blankets because naptime is back in session. Thanks to our big cups of java we’re buzzing about caffeine naps. It may seem rather contrary to nap and drink coffee, those who like to nap should drink decaf and those who like being lively should caffeine it up. But there’s a method to…