Think like a journalist

Worried your pitches aren’t getting noticed? Chances are you aren’t pitching to a journalist – like a journalist. Editors are picky and choose to publish stories that are authentic and leave lasting impressions. The best stories start conversations. If you believe your story will cause people to say, “did you hear…” you’ve struck gold. Keep…

Common beginner pitching mistakes

Brands are constantly troubleshooting through hopeless strategies with the aim to garner public awareness. Yet, what so many of these businesses fail to recognize is the power of public relations. With the right amount of research, writing and creativity, any business has the ability to get noticed and build-up their brand equity. It just takes…

The Facebook test

So you think you’ve got a story idea? It’s time for the Facebook test. Go ahead and open up Facebook. Take a look at the posts that are taking up space 
on your feed. Which ones have been shared thousands of times over? I’m willing to bet it’s the ones that people care about/have an…