[Image: Metro News] Superhero’s have been dominating the chatter in offices and online this week, and no, this doesn’t mean there’s a new Marvel movie in the works. SickKids turned the marketing world on its head when it released the newest of its commercial spots in a nike-esqe format. The stars weren’t adult athletes with…
Maybe you haven’t been getting the type of responses you’ve been hoping for. Perhaps you haven’t heard anything back at all. It might begin to feel like all your effort isn’t worth it. You’ve been trying, and nobody seems interested. If you know your content is good, it could be that the very email you…
The world of PR, sales, marketing and advertising is constantly evolving, often blurring the lines between them. The most recent evolution is the rise of the influencer. Social media is here to stay and is now an integral part of daily life, whether we like it or not. So it’s no wonder that brands and…
Festival roots go back a long way. Festivals and celebrations are embedded in history as a way of letting off steam and inverting the traditional social structure. The notion of coming together for community bonding after the isolation of winter inspired early summer festivals and speaks to the powerful emotional connection that festivals instil. …
Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…
Photo courtesy of Bite Beauty Launching a new beauty product can be a daunting task. With millions of brands launching new products everyday, making your product stand out is not easy. Here are a list of companies who realized that and created successful, creative, in your face campaigns. Burt’s Bees Canada This company is known…
Parts of this post were previously published on Marketing magazine online. The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…
So you’ve hired a PR firm for your project and you’re about to start the campaign but you’re wondering “what do I need to give to my PR firm to get the most out of my campaign?” Fear not, we are here to help. Listed below is a checklist of a few things you will…
Let us start by saying this – if you have a large-scale multimillion-dollar film with star power attached to it…this blog post is not for you. This blog post is for the other guys. You’ve made your film, you may or may not have distribution but the one thing you are lacking is a large…
Now that you want to get your story heard, it’s time to decide whether you should hire a public relations agency to help you do that. Putting your story in the hands of an experienced agency can be a great way to get noticed. But first it’s important to make sure that it’s the best…
Understanding public relations is a great way to find how it can work for you. There is a whole world of promotional methods out there and it’s important to understand your options before you choose the one that’s best for you. What is PR? People often confuse public relations and marketing. The key thing to…
Last week, Rethink Breast Cancer launched their new video series titled How to be a Loved One (of Someone with Cancer), as part of their LiveLaughLearn campaign. The short videos offer useful tips for providing support to a loved one with cancer. The campaign got the ClutchPR team thinking about other memorable viral videos that tackle…