The power of festival culture

Festival roots go back a long way. Festivals and celebrations are embedded in history as a way of letting off steam and inverting the traditional social structure. The notion of coming together for community bonding after the isolation of winter inspired early summer festivals and speaks to the powerful emotional connection that festivals instil.  …

The difference between marketing and PR

Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…

Bite Beauty

Creative ways to launch beauty products

Photo courtesy of Bite Beauty Launching a new beauty product can be a daunting task. With millions of brands launching new products everyday, making your product stand out is not easy. Here are a list of companies who realized that and created successful, creative, in your face campaigns. Burt’s Bees Canada This company is known…

Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…