FOR IMMEDIATE RELEASE
August 10, 2010
Toronto, ON – After two days of extensive auditions at Frequency Nightclub, with over 600 Toronto hopefuls in attendance, the finalists of the highly anticipated reality series, Lake Shore – Canada’s hot new TV series – are finally in the process of being selected.
Since July 26, finalists have been revealed one by one on the show’s website (www.lake-shore.ca) every night at 9:00 p.m EST, leaving both the public and aspiring reality, stars anxiously awaiting to see who makes the cut. This process will continue until August 19 when a total of 25 vivacious twenty-something-year-old Torontonians will be chosen. Following this initial selection process, fans will then have their say as to who they want to see stir the pot as part of the show’s top eight.
Lake Shore will feature a cast of youngsters from various ethnic backgrounds, cultures and sexual orientations. The show will answer the question what happens
when eight vibrant and volatile twenty-something Torontonians from different backgrounds, cultures and sexual orientations shack up? The series promises to come equipped with heaps of drama, humour and parties, not to mention demonstrate how vibrant and multicultural Canada truly is.
The concept for the series came from the creative mind of Maryam Rahimi, a 25-year-old Kuwait native and co-founder of Sunrise Multimedia. Rahimi uses an innovative and non-traditional approach to build Lake Shore’s success. Using a grassroots and social media marketing, she’s built the Lake Shore brand to include thousands of followers on Facebook and Twitter.
“Lake Shore’s success has been amazing. The interest was not only demonstrated during the audition process, but also in our immense online following,” said Rahimi. ” We are very grateful to our growing number of devoted sponsors.” Rahimi is one of Canada’s up-and-coming young executives. She has virtually built the Lake Shore empire from the ground up, and is currently focusing her attention on negotiations with networks for the reality series.
Webisodes of the series launched August 11th. Visit http://www.lake-shore.ca/ for more information.
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