Learn about PR tactics tech startups can implement to gain more brand exposure, secure media coverage and grow its network.
1 Guest blogging or launching a blogging hub: Content marketing creates an opportunity to be shared. Guides, videos, infographics and newsletters are all examples of owned media that can be published to showcase a brand’s personality. Check out Hootsuite and Mention.com’s useful blogs.
2 Build relationships with tech influencers and key media players: Make a list of media and influencers who would be interested in your startup. Instead of sending generic pitch blasts, build rapport and be human by sending helpful information, engaging with them on social media and setting up coffee dates with reporters before the pitching process. Ask to pick their brain and make an effort to form genuine relationships. This helps makes your company more memorable too.
Techvibes and Betakit are Canadian technology reporting sites that have tens of thousands of followers across social media channels and a strong following on its news sites. Keep up with the latest trends, attend the posted events and connect on social with these reporters.
3 Deliver speeches at industry tech conferences: It’s helpful to showcase the leader’s expertise within the sector in order to be seen as an industry leader. This demonstrates the company’s brand exposure. Always look out for any opportunity to be a part of the current and relevant discussion. Big Data conference is an example of an upcoming Toronto conference in the tech community.
4 Offer educational classes or workshops to grow the startup’s network: Build the company’s community and give the startup the chance to engage with their audience in person by hosting workshops. MaRS and General Assembly are tech hubs that offer hands-on workshops hosted by leaders in the tech field and experienced entrepreneurs.