With #TIFF16 just around the corner, it’s important for PR professionals to be on their “A” game. During the rush of a live event, publicists often forget to take care of themselves too. Preparing the agendas, event schedules and contact lists is half the battle. Once the festival or event arrives it’s important to be organized and keep up with the fast-paced nature of the business.
The team at ClutchPR wants to share some advice on how to gear up for high-profile work and survive long hour days.
Here are some of the necessities that are often lifesavers when you are working nonstop:
- Business cards: This might seem like an odd necessity, but business cards are a great way to exchange contact information quickly when you’re under tight deadlines. It can also help you track down information for a new journalist or unexpected media outlet. Keep a pen handy to jot down any key notes on your biz card that might be relevant to the journalist or contact you’re handing the card off to.
- Water and snacks: Ensure you have access to food that will keep you strong and alert throughout the day. Packing a water canteen and substantial snacks like nuts, protein bars and fruit are easy ways you can avoid feeling “hangry” at the end of your shifts. Especially in the case of a summer festival or outdoor event.
- Black blazer: In the fast-paced world of PR it’s important that you are always ready for anything as no day is the same. Publicists can find themselves in a variety of settings like news stations or backstage at an entertainment venue interacting with high-profile talent or executives. A well-tailored black blazer is perfect for every event and festival occasion. It will carry you from day to night, all while appearing put-together and professional.
- Portable charger: No brainer here. Since we are in the business of communications, owning a portable charger for your cell phone is a necessity. During busy events sending emails from 6 a.m. until midnight is the norm.
- Comfortable shoes: Events require you to be on your feet for the majority of the day. It’s worth it to invest in high quality shoes that match the occasion and will be pain-free.
- Clipboard and paper: Although email and phones are the main form of PR correspondence, clipboards and paper are still a necessity for events and festivals. Clipboards can help you stay organized as you travel through red carpets or set up gift baskets in the green room. Keeping track of media outlets and names is a must.
- COFFEE. Enough said.
With the TIFF16 season starting next week, we’ll definitely be following these tips. We’re excited to see all of our hard work pay off and for our TIFF films to premiere. Check out the full ClutchPR TIFF film slate here.