Brands are constantly troubleshooting through hopeless strategies with the aim to garner public awareness. Yet, what so many of these businesses fail to recognize is the power of public relations.
With the right amount of research, writing and creativity, any business has the ability to get noticed and build-up their brand equity. It just takes some time management and strategic planning. When crafting that first pitch, be sure to avoid some these most common PR mistakes.
Pitching long promotional pieces
A major PR rule — completely avoid a promotional pitch. Journalists write news that impacts the public. Your story must add value to their audience and the publication so angle it accordingly. Find the human interest element to the story and write your pitch like a news story. Convey the who, what, where, how and why at the top and trickle the less relevant information downwards.
Not targeting pitches
With the endless pitches journalists receive daily, it’s clear to them when you send out a mass email. Writers expect to be pitched to because it’s an area and focus of their beat (specialized reporting). Therefore research is vital and certifies that you’ve personalized the email to recognize their previous work and specific audience.
Failing to double check facts
Don’t ruin the credibility of your story with preventable mistakes. Double-check everything, even triple-check. A high attention to detail is crucial to avoid silly errors. Confirm that names and places are spelt correctly and facts add-up.
Falling behind on monitoring responsibility
Stay on top of the news so that you always stay in the know. This makes it easier to craft your pitch accordingly and aid in damage control if necessary. Monitoring or measuring allows any organization to track how they’re being represented in the media and whether it’s a positive or negative portrayal. With this strategy, you can track social trends and gain insight into how the public is reacting to your message.
Interested in learning more PR insights for your small business? Check Out ClutchPR “Get Press Now” here to learn more essential PR skills and tips.