Just as there’s always a hip new restaurant, there’s always a hip new social media platform for restaurants to use. Periscope is the au courant menu item for 2015, but what are the best ways for restaurants to effectively use the Twitter-owned live streaming app?
Unlikely as it seems, Taco Bell was one of the first restaurants to use Periscope when they used it in May to announce a special Biscuit taco giveaway in honour of Cinco de Mayo. The taco chain gained many new followers for its efforts, but essentially what the company did was film a press conference and put it on Periscope.
You can aim higher than Taco Bell.
There are more dynamic ways for restaurants to connect with potential customers. What separates Periscope from YouTube and other video-based sites is that it makes it very easy to stream video live, as it happens, turning anyone with a smart phone into video journalist on the front lines.
As with other social media platforms (and public relations campaigns in general), to get best use of it you must distill what makes your company unique, original and newsworthy, and determine how to portray that for the public.
Here are five fun ways for restaurants to use Periscope, courtesy of the ClutchPR Team (food lovers all) –
- In the Kitchen – Folks love seeing how food is prepared, especially in fancy kitchens by profession chefs. Why not have a weekly series of instructional videos in which your chef prepares a mouth watering signature dish? As an added incentive, Periscope streams live, so there’s the extra excitement of potential Julia Child spills.
- At the bar – In a similar vein, you can use Periscope to film cocktail tutorials by suave, bottle-flipping bartenders. While ostensibly viewers could make the drinks at home, they’re more likely to be compelled to venture out of the house and see your bartenders’ skills in person.
- Where does our food come from? – With the Farm to Fork movement, customers are increasingly curious about where the meal on their plate originated. Using Periscope, restaurants could film their chefs visiting their preferred butcher, cheesemaker or organic produce supplier. Periscope encourages casual, back-and-forth conversations between chefs and suppliers, giving customers a window into a world they otherwise wouldn’t see.
- Atmospheric shots – Along with the quality of food and service, one of the most important factors for customers when choosing a restaurant is what the atmosphere is like inside. Is the music loud and thumping, or soft and romantic? Is the lighting harsh and bright, or mysterious and shadowy? Most importantly, are there people there? And what are they like? Every Saturday night, a restaurant could post a live, one minute sweep of the main room to show those at home what they’re missing.
- Periscope for the holidays – Doing something special for Valentine’s Day, New Years Eve or Mother’s Day? Use Periscope to document your decorating, or create buzz about themed cocktails or special deals.
Periscope is in its infancy and new ways to use it will develop as more people download it. As with other social media trends, it’s important to not jump on the bandwagon before you’ve thought about why you want to be on it, and what you want to get out of it. Ultimately, it’s not the medium but the message.
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