Tips from a Toronto PR firm
With 1,500 News Feed stories vying for ‘Likes’ at any given time, creating a Facebook page with the hope of achieving growth for your brand can seem like an incredibly daunting task. But let us remind you that building a strong Facebook audience doesn’t happen overnight.
Luckily for you, we’ve rounded up five easy steps to get your Facebook page noticed. Soon you’ll be well on your way to building your audience, driving inbound traffic and turning those ‘Likes’ into qualified leads.
Step 1: Fill your page out properly
If you want people to find you organically, you need to ensure your page is properly filled out with searchable information. In your ‘About’ section, include an overview of what your business is about or offers, a link to your website and any other relevant information.
Step 2: Invite existing contacts to your page
Invite existing customers, friends and family to connect with you on Facebook. Ask for ‘Likes,’ positive reviews, and for them to share your page via Facebook, via email, or in person.
Step 3: Incorporate Facebook into your online and offline communication channels
Promote your page offline by placing stickers in your storefront windows and printing the URL on receipts. Promote your Facebook presence online by utilizing social plugins like the ‘Like’ button or the ‘Like’ box. This allows people to ‘Like’ your page without having to head to Facebook.com
Step 4: Create value
This comes into play when creating content to share with your fans. Think about what will compel them to click, comment, or share.
Step 5: Pay for new likes using advertising
Reach people who don’t know about you by purchasing a Page Like Ad containing a call-to-action. These ads can appear in the News Feed as a page post or on the right hand column of the News Feed as a display ad.
To learn more about getting noticed on Facebook and to access our free resource guides 7 Facebook “Tips” and ”Tricks” That Don’t Actually Work, and Facebook Says These Are the 15 Best Brands on Facebook, download our free Ebook below.
Can you think of any other tools to help get a Facebook page noticed? Tweet them to us at @ClutchPR.
