Influential Mom• Author • Speaker • Marketing Maven • Journalist • Creator
Erica Ehm is one of Canada’s most recognized personalities. After her national debut as one of the original hosts on MuchMusic, she has built a multimedia portfolio including credits as an author, songwriter, journalist and sought-after speaker.
In 2006, Ehm created YummyMummyClub.ca – now the largest independently-owned online magazine in Canada. Her award-winning publication for moms employs a core team of 15 fulltime employees and is home to more than 40 highly-read bloggers and experts, who, under her guidance, create stimulating and relevant content on a daily basis.
Ehm has successfully worked with agencies and brands to create compelling, award-winning branded content to reach moms in the social space. In 2014, she founded YMCWorks.com, a digital marketing agency focused on social media marketing and partnerships.
Advertisers and marketers turn to Ehm when looking for a creative and strategic initiatives to help them connect with mothers. She currently sits on the Mattel Barbie Global Advisory Board, where her innovative thinking is helping forecast the progressive evolution of the Barbie brand. She is also a member of the Inside Digital Advisory board.
Her creative direction has resulted in several prestigious awards. In 2014, YMC earned Gold for Best Blog at the Canadian Online Publishing Awards (COPA) and in November 2015 Ehm was proud to accept four more COPA awards: Gold for Best Use of Social Media, Gold and Silver for Best Online Campaign and Gold for Independent Publisher of the Year category.
Ehm was pleased to accept the Leading Women Building Communities Award from the Ontario Government in 2014 for her dedication to being a leader for other women – in the entrepreneurial realm and their own communities. Helping others achieve personal success is important to Ehm, and through YMC and YMC Works she provided a platform for many talented women, many of who have gone on to achieve national success.