21 myths about public relations

Over the years, we have heard and debunked many myths about PR. Here we are setting the record straight, here are our 21 myths about public relations: We lie We don’t do lies, we do spin…. there’s a difference. We can spin anything Although positioning your product is our specialty, we cannot spin everything. If…

The 7 Deadly Sins Of Social Media

You know by now that social media isn’t optional. Everyone’s using it, from high-end luxury through to everyday brands. Doing it well, however, is a different story. It’s easy enough to slip into bad habits and find yourself committing the seven cardinal sins of social media. But follow our advice and you’ll quickly find yourself…

The Buzz – Film festival city

Toronto is a cultural epicentre right now. We know that. Don’t believe us? Look at all the film festivals happening in Toronto  this weekend. 1. Water Docs Film Festival: in its final days, catch a flick at AGO’s Jackman Hall. 2. Human Rights Watch Film Festival: highlights eight features shedding light on human rights crises…

Museum Week 2015

Yesterday marked the first international Museum Week around the world and Twitter was abuzz, with over 800 participating museums spanning 50 countries including Canada and all over Europe. The week long (March 23-29) global event aims to celebrate museums, galleries and cultural institutions that make valuable contributions to the arts, sciences, history and culture around the world.  …