Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…

ClutchPR’s Class of ’15

Here at ClutchPR, there’s nothing we like better than a wicked person with a kickass story. Be they artists, writers, designers or entrepreneurs, helping cool individuals tell their stories is what we do, and we love it. So here, for your end of year enjoyment, are some of the inspiring people we profiled this year.  …

How to give back this holiday season

Five Ways to Give Back this Holiday Season

If the holiday season is a time of indulgence (the time of year when we spend too much, eat too much and watch too many saccharine Christmas specials), it’s also a time when we should think of others. There’s no greater antidote to over-indulgence than to volunteer your time and give back to the community. Here are…

How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

5 ways for restaurants to use Periscope

Five Ways for Restaurants to use Periscope

Just as there’s always a hip new restaurant, there’s always a hip new social media platform for restaurants to use. Periscope is the au courant menu item for 2015, but what are the best ways for restaurants to effectively use the Twitter-owned live streaming app? Unlikely as it seems, Taco Bell was one of the first restaurants to…

The New Rules of Marketing and PR

What are the New Rules of Marketing and PR?

Photo courtesy of Darcy Streitenfeld On Monday evening at the MaRS Centre, ExpertFile hosted David Meerman Scott, author of the best selling The New Rules of Marketing and PR, to talk about the new rules of marketing and PR. But first, Scott took a group selfie with us. Then he wanted to talk about Donald Trump. “Donald…

Why I Chose PR

Why I chose PR? I was in a quagmire. I thought of being an accountant. But what did I really want to do? Like really do? Did I want to sit behind a desk, in a cramped up cubicle, dreaming of gouging my eyes out, running numbers, going mad one figure typed into excel at…

Are press releases dead?

The Press Release. Is it Dead?

Not many people outside of our industry know exactly what PRs do, misled by pop culture myths of Samantha Jones glamour. One thing most agree on is that we write press releases and send them out, but the value of the press release is in question in an era when journalists are getting pitched via…

How to network like a boss

We’re often asked about how to meet journalists or network with potential customers or clients. I’ll let you in on some trade secrets. It’s not rocket science but it does require a certain amount of savvy. In all business environments a huge part of success depends on your ability to communicate and network. Your customers,…

5 Reasons You Should Attend TEDxToronto

I wanted to attend a TED event ever since I stumbled across their YouTube channel years ago, so when I happened to see an ad for TEDxToronto, I knew I had to apply for tickets. I also realised I need to re-evaluate my stance that advertising is dead. But that’s another blog post. After my…

Make the most of your media page

Is there anything worse than hunting around a website trying to find the number you need to call, or the price, or whether or not they deliver to where you live. It’s infuriating and, more than likely, it has you abandoning the website to go look elsewhere. Here’s the thing, there’s every possibility than the…

Canadian media landscape

Who Owns What in the Canadian Media Landscape

Who owns what in the Canadian media landscape is a question that occurs to both beginner publicists and seasoned PR veterans, particularly because it changes constantly. Just when you think you know the difference between Rogers, Shaw and Bell Media, there’s another consolidation and the cards get shuffled once again. If you can keep it…