Four PR tactics for your startup

  Learn about PR tactics tech startups can implement to gain more brand exposure, secure media coverage and grow its network. 1 Guest blogging or launching a blogging hub: Content marketing creates an opportunity to be shared. Guides, videos, infographics and newsletters are all examples of owned media that can be published to showcase a…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…

Spring into fashion with florals

Photo courtesy of Rohma Malik Despite the occasional snow storm, spring is around the corner and it’s time to revamp your wardrobe. This season is all about florals for men and women. Trust us, anyone can wear this trend. We had the pleasure of attending the Joe Fresh x FLARE fashion event this past Wednesday…

Bite Beauty

Creative ways to launch beauty products

Photo courtesy of Bite Beauty Launching a new beauty product can be a daunting task. With millions of brands launching new products everyday, making your product stand out is not easy. Here are a list of companies who realized that and created successful, creative, in your face campaigns. Burt’s Bees Canada This company is known…

Influencers

Top 4 reasons influencers are the new celebrities

Image courtesy of Variety Magazine In case you haven’t heard, ClutchPR launched a new division of our agency, ClutchCollabs. This killer new program showcases world-class social and digital power influencers. Influencers are the new celebrities on the block – social media stars. You tweet them, pin them and ‘like’ them every day. Here’s why brands should…

How to create a media list

How to create a media list

There’s no way around it – working in PR means you’ve got to know the media, inside and out. The first step is to create a killer media list, a curated list of journalists, bloggers, editors, producers and anyone else in the media you will pitch to during a campaign. Creating a useful, focused media list is a delicate…

How to Write Killer Emails

We all receive a lot of emails. We also send a lot. This is especially true for those working in public relations. At times it can feel like we should be called “professional emailers” instead of “publicists”. All the more reason for you to put thought and care into each one you write so they will…

The ClutchPR Guide to Running a Red Carpet

Award season is upon us, which means water cooler chitchat about the weather abruptly shifts to Hollywood, as seemingly everyone instantly becomes stylists, industry insiders and Variety columnists. And while the Academy Award telecast, this year on February 28, is ostensibly the climax of the season, the sparkling catwalk red carpet has increasingly wrested attention, just as…

Artist of the Month: Chloé Hung

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. Originally from Toronto, Chloé Hung is currently completing her MFA in Dramatic Writing from NYU’s Tisch School of the Arts. Her…

Social Media Moments of 2015

Here are the moments on social media that made us smile, laugh, cackle, howl and furrow our collective brows. Edward Snowden joins twitter: Can you hear me now? — Edward Snowden (@Snowden) September 29, 2015 .@neiltyson Thanks for the welcome. And now we've got water on Mars! Do you think they check passports at the…