Breaking down gender barriers in the tech landscape

Female entrepreneurs are making substantial strides in the tech industry despite the lack of gender equality in the startup and business landscape. Despite the fact that women have 50 per cent less access to funding and only seven per cent of venture capitalist money supporting their products, women who are financed typically perform 63 per…

How to influence like Kanye

Kanye West has an undeniable mainstream cultural impact, with an army of followers who attempt to mimic the artist’s every move. Perfect validation for this phenomenon was shown when Kanye opened 21 pop-up shops around the world, one being Toronto, this past weekend – promoting his upcoming world tour. These shops were only open for…

Common beginner pitching mistakes

Brands are constantly troubleshooting through hopeless strategies with the aim to garner public awareness. Yet, what so many of these businesses fail to recognize is the power of public relations. With the right amount of research, writing and creativity, any business has the ability to get noticed and build-up their brand equity. It just takes…

Let the kids have music

The music streaming landscape has become a battleground in the past couple of years. Over the weekend, Kanye West took to Twitter to call for a truce between his streaming service Tidal and Apple Music, which have been battling to land ever-bigger exclusives in the race for the most streaming subscribers.   Calling for Apple to…

The power of festival culture

Festival roots go back a long way. Festivals and celebrations are embedded in history as a way of letting off steam and inverting the traditional social structure. The notion of coming together for community bonding after the isolation of winter inspired early summer festivals and speaks to the powerful emotional connection that festivals instil.  …

The Facebook test

So you think you’ve got a story idea? It’s time for the Facebook test. Go ahead and open up Facebook. Take a look at the posts that are taking up space 
on your feed. Which ones have been shared thousands of times over? I’m willing to bet it’s the ones that people care about/have an…

Pokémon Go (and why it works)

Pokémon is back in a big way. The popular Nintendo franchise, which reached its peak in the late 1990s, has returned with an innovative new mobile platform. Pokémon Go is everywhere, but why should you care?   In case you’ve been living under a rock, Pokémon Go uses your phone’s GPS and clock to detect…

Should you listen to music at work?

Do you listen to music at work? Some find the noise of the music to be too distracting, while others can’t think straight without it. The real question comes down to music’s effect on productivity. Whether or not you enjoy listening to music at work, does it make you more efficient, or is it slowing…

The difference between marketing and PR

Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…

What street style can teach us about PR

What street style can teach us about PR Bill Cunningham’s “On The Street” series did more than capture New York City’s fashion landscape on film; it revolutionized the art of fashion photography.  Cunningham’s genre-defining career and images paved the way for street style. Now a staple in the fashion world, street style has become an…

PR 101: When to pitch

Timing is crucial in the world of pitching. Being knowledgeable about how news is delivered and how outlets cover certain beats is critical to your success in media relations. Successfully fitting your client into the discussion of trends or holidays ensures the brand stays top of mind, relevant and engaging for consumers. It’s important to…

When creative brainstorming is going nowhere

Dreaming up a successful technology in today’s fast-paced, often-chaotic startup environment requires more than developing a solution to a problem. This was the idea of Manmit Shrimali’s speech at Big Data Toronto on making creative decisions for your business. Startups have to get disruptive if they want to make waves, and this disruptive mindset begins…

How to Ace Your Startup’s Elevator Pitch

One of the hardest parts of launching your own startup is effectively promoting your business and educating your audience on what you do. After your startup takes off, you should be knee-deep in networking opportunities and attend as many conferences as you can to spread the word of your business. There are many opportunities to…