The difference between marketing and PR

Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…

What street style can teach us about PR

What street style can teach us about PR Bill Cunningham’s “On The Street” series did more than capture New York City’s fashion landscape on film; it revolutionized the art of fashion photography.  Cunningham’s genre-defining career and images paved the way for street style. Now a staple in the fashion world, street style has become an…

Why We Travel

It’s plastered on our computer’s wallpaper, our Instagram feeds and usually finds its way into small talk. Travel is everywhere you look and we’re digging deeper into why.   There’s a reason National Geographic Travel has 10.6 million Instagram followers and why the rise of the travel blogger has exploded in recent years. “Why do…

PR 101: When to pitch

Timing is crucial in the world of pitching. Being knowledgeable about how news is delivered and how outlets cover certain beats is critical to your success in media relations. Successfully fitting your client into the discussion of trends or holidays ensures the brand stays top of mind, relevant and engaging for consumers. It’s important to…

When creative brainstorming is going nowhere

Dreaming up a successful technology in today’s fast-paced, often-chaotic startup environment requires more than developing a solution to a problem. This was the idea of Manmit Shrimali’s speech at Big Data Toronto on making creative decisions for your business. Startups have to get disruptive if they want to make waves, and this disruptive mindset begins…

How to Ace Your Startup’s Elevator Pitch

One of the hardest parts of launching your own startup is effectively promoting your business and educating your audience on what you do. After your startup takes off, you should be knee-deep in networking opportunities and attend as many conferences as you can to spread the word of your business. There are many opportunities to…

Parlour Salon Supports Save Our Scruff

Toronto’s pet-friendly salon celebrates with a summer event in support of Save Our Scruff TORONTO (June 10th, 2016) — Toronto’s beauty community and Leslieville locals joined Parlour Salon’s creative team at the salon’s Queen East location for Parlour’s Beach Retreat event on Thursday evening. Guests came with their dogs in tow to celebrate Parlour’s residence as one of Toronto’s only pet-friendly salons.…

Four PR tactics for your startup

  Learn about PR tactics tech startups can implement to gain more brand exposure, secure media coverage and grow its network. 1 Guest blogging or launching a blogging hub: Content marketing creates an opportunity to be shared. Guides, videos, infographics and newsletters are all examples of owned media that can be published to showcase a…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…

The Smithsonian and the Hebrew University of Jerusalem Team Up in Support of The Albert Einstein Foundation

TORONTO, May 17, 2016 /CNW/ – The Hebrew University of Jerusalem is collaborating with the Smithsonian Institution around a variety of projects curated by the ALBERT EINSTEIN FOUNDATION.  The Foundation leads a series of initiatives that celebrate Einstein’s legacy — and the promotion of science, technology, engineering, and mathematics (collectively “STEM”). The collaboration will ignite interest…