Fashion Friday – How to Wear Check

Winter is around the corner but your fashion doesn’t have to go into hibernation. Men shouldn’t look any less than their best this season. It’s the holiday season and you want to stand out and look dapper, with a hint of playfulness. What to wear, then? Funny you ask. Men – prepare yourselves and your closets…

How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

Top Pop-up Shops this Holiday Season

This holiday season, instead of flocking to the mall and buying the ‘same old, same old’ gifts everyone will buy, why not gift your loved ones and yourself (cause you have to treat yourself) presents a bit more off the beaten rack. ‘Tis the season for Toronto’s pop-up shops and Christmas markets. Here are ClutchPR’s…

Erica Ehm’s YummyMummyClub.ca takes Gold at the 2015 Canadian Online Publishing Awards

Canadian independent publisher tops industry leaders November 26, 2015 TORONTO – YummyMummyClub.ca (YMC), a leading online magazine for moms, won four awards at the 2015 Canadian Online Publishing Awards (COPA), hosted by Masthead on November 19. The site took home three gold and one silver award, including the Reader’s Digest Best of Canada ‘Independent Publisher…

Dan Lok

5 PR lessons learned from the SociaLIGHT Conference

Last weekend at the Toronto Metro Convention Centre, over 1,000 entrepreneurs and business owners gathered to hear a veritable who’s who of inspirational speakers, business leaders and marketing wizards at the annual SociaLIGHT conference. The conference has promised high profile speakers from year one and boy has it delivered. The alumni include Sir Richard Branson,…

5 ways for restaurants to use Periscope

Five Ways for Restaurants to use Periscope

Just as there’s always a hip new restaurant, there’s always a hip new social media platform for restaurants to use. Periscope is the au courant menu item for 2015, but what are the best ways for restaurants to effectively use the Twitter-owned live streaming app? Unlikely as it seems, Taco Bell was one of the first restaurants to…

The New Rules of Marketing and PR

What are the New Rules of Marketing and PR?

Photo courtesy of Darcy Streitenfeld On Monday evening at the MaRS Centre, ExpertFile hosted David Meerman Scott, author of the best selling The New Rules of Marketing and PR, to talk about the new rules of marketing and PR. But first, Scott took a group selfie with us. Then he wanted to talk about Donald Trump. “Donald…

Artist of the Month – Jack Jackson

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. November’s artist is Jack Jackson, the bow tie impresario behind Alljackedup and the #TiesToLove campaign, which encourages people to take…

Why I Chose PR

Why I chose PR? I was in a quagmire. I thought of being an accountant. But what did I really want to do? Like really do? Did I want to sit behind a desk, in a cramped up cubicle, dreaming of gouging my eyes out, running numbers, going mad one figure typed into excel at…

Are press releases dead?

The Press Release. Is it Dead?

Not many people outside of our industry know exactly what PRs do, misled by pop culture myths of Samantha Jones glamour. One thing most agree on is that we write press releases and send them out, but the value of the press release is in question in an era when journalists are getting pitched via…

Transgender Day of Remembrance

This Trans Day of Remembrance show your support with a Tie to Love

Commemorative bow tie celebrates community’s game changing pioneers November 11, 2015, TORONTO – To mark Transgender Day of Remembrance 2015 (Nov.20), Jack Jackson of Alljackedup has designed a special, one-off commemorative bow tie celebrating the achievements of activists, pioneers and heroes of the transgender, gender variant and gender non-conforming communities. Available for a limited time,…

Tomson Highway Sings in the Key of Cree

Retrospective cabaret celebrates the music and wit of award-winning storyteller November 2, 2015, TORONTO – SPEAKeasy Collective presents Songs in the Key of Cree, a one-time musical tribute to the multitalented Cree playwright, author, storyteller and musician Tomson Highway on December 12 and 13, 2015, at Hugh’s Room (2261 Dundas St. W). The evening will…

How to network like a boss

We’re often asked about how to meet journalists or network with potential customers or clients. I’ll let you in on some trade secrets. It’s not rocket science but it does require a certain amount of savvy. In all business environments a huge part of success depends on your ability to communicate and network. Your customers,…