Are you on the fence about investing in paid Facebook advertising? Do you think organic marketing is enough? Think again. With the growth of social media, it’s becoming increasingly difficult to reach target audiences organically on the platform. In fact, according to Facebook, organic marketing is becoming a thing of the past.
Why you need to pay to play
From 2012 to 2014, organic reach dropped from 16 per cent to six per cent. While only six per cent of a page’s fans would see a post from that page in their News Feed, for brands with over 500,000 ‘likes’ the rate sits even lower at only two per cent.
You might not like it, but Facebook is becoming a paid marketing platform and sooner rather than later organic reach will become zero. Rather than thinking of your page as a free broadcast channel, think of your fan base as a way to make paid advertising more effective.
Among other things, paid advertising can help you:
- Grow your audience through new likes
- Drive people in-store with a redeemable offer
- Drive event attendance
- Create awareness with an image or video
- Drive installs of an app
Anatomy of a Page Post Link Ad:
To get the most bang for your buck, maximize the effectiveness of your ad by following our tips below:
Always remember to post an ad with a link back to your website if you’re looking to drive traffic, leads and customers.
To help you create killer ads, use our free resource guides, How to Create Epic Facebook Ads and Advanced Facebook Advertising Tips From the Experts, by downloading our free Ebook below.