You know by now that social media isn’t optional. Everyone’s using it, from high-end luxury through to everyday brands.
Doing it well, however, is a different story. It’s easy enough to slip into bad habits and find yourself committing the seven cardinal sins of social media. But follow our advice and you’ll quickly find yourself reformed from sinner to saint in no time.
This sin on social often shows up as an intense desire for fame and popularity.
Schmoozing social media superstars and sounding spammy or jumping on popular hashtags that have nothing to do with your company or business will quickly see your fans fleeing.
Automatic DMs (direct messages) are one of the main reasons cited for unfollowing a brand or person. Why? Because it’s lazy.
Social media is about jumping in and engaging. That means showing up regularly to post your content, share other people’s and engage in conversations.
We get it. What you’re getting up to IS cool. You do want the whole world to know about it. Spend all your time on social media telling us how great you are and we will unfollow you though.
Companies that treat social media like a megaphone quickly see engagement metrics like retweets and shares drop off and their fans and followers disappearing.
Keeping an eye on what your competitors are doing on social media is a great idea but straight up copying them is a definite no-no.
Stay focused on your target audience and instead use social media to understand them better. Based on your new found knowledge you’ll be able to craft campaigns that speak directly to them.
With customers and clients readily taking to social media to vent or complain, businesses must maintain their cool on social media. Lashing back at your customers-turned-critics rarely ends up being a good idea.
Responding politely with grace to complaints and taking the conversation off social media as quickly as possible is always your best bet.
There are plenty of tried and true tactics to use on social media that benefit both you and your customers.
There are also plenty of examples of these tactics backfiring. Running a competition that asks for likes, shares, retweets, regrams and 28 uses of your custom hashtag just to win a low value prize makes you look, well, greedy.
Just because a new platform has launched, doesn’t mean you need to be all over it. By all means make sure you secure your name on a new platform but slow your roll.
Watch, listen and pay attention to who’s using any new platform and then make an informed decision as to whether your target audience hangs out there and if you have the resources to dedicate to a new space and do it well.
Your job now is to set aside some time to review your social media channels and be honest with yourself about what sins you’ve been committing and the changes you need to implement to become a saint on social.
If you want a professional set of eyes on your social media, book your free 30 minute consultation with us here.