How to create a media list

How to create a media list

There’s no way around it – working in PR means you’ve got to know the media, inside and out. The first step is to create a killer media list, a curated list of journalists, bloggers, editors, producers and anyone else in the media you will pitch to during a campaign. Creating a useful, focused media list is a delicate…

ClutchPR - Michelle Villemaire

#powerwives – Michelle Villemaire

#Powerwives is a column where we feature women who inspire us. Marital status is completely irrelevant. The title is inspired by our founders November 2013 Toronto Life cover story. Today’s power wife is TV personality Michelle Villemaire. An actor, blogger, YouTuber, online influencer and busy mother of two, Michelle Villemaire – who’s also known by…

How to Write Killer Emails

We all receive a lot of emails. We also send a lot. This is especially true for those working in public relations. At times it can feel like we should be called “professional emailers” instead of “publicists”. All the more reason for you to put thought and care into each one you write so they will…

The ClutchPR Guide to Running a Red Carpet

Award season is upon us, which means water cooler chitchat about the weather abruptly shifts to Hollywood, as seemingly everyone instantly becomes stylists, industry insiders and Variety columnists. And while the Academy Award telecast, this year on February 28, is ostensibly the climax of the season, the sparkling catwalk red carpet has increasingly wrested attention, just as…

Maple Leaf Tavern

A trio of top chefs take to the stoves

Maple Leaf Tavern announces stellar line-up of cooking talent   TORONTO, February 10 2016 – Maple Leaf Tavern today announces that Executive Chef Jesse Vallins, with Binh An Nguyen and Jonny O’Callaghan sharing Chef de Cuisine roles, form the chefing talent for the launch of Leslieville’s hotly anticipated tavern concept restaurant opening spring 2016.  …

Sex comedy What an Idiot hits screens February 5

Award-winning indie film created by husband-and-wife duo releases in time for Valentine’s Day January 19, 2016 TORONTO – Independent comedy What an Idiot releases in Canada in select theatres February 5, and on demand and iTunes February 9. The film, which won the Best Comedy Feature at the Red Dirt International Film Festival and Best Director at the LA Comedy Festival, was…

Toronto Black Film Festival (TBFF) announces line-up

  Fourth annual festival marks Black History Month, runs February 10 – 14, 2016 www.torontoblackfilm.com #TBFF16 Toronto, January 20, 2016 – The Toronto Black Film Festival (TBFF) announced today the programming line-up for the 4th edition of the festival, presented by Global News in collaboration with TD Bank, running February 10-14. Coinciding with Black History…

A Date With Miss Fortune

A Date With Miss Fortune scores a date with Canadian audiences

Rom-com featuring Ryan K. Scott, Jeannette Sousa and Grammy award-winning recording artist Nelly Furtado opens February 5 – just in time for Valentine’s Day January 12, 2016 TORONTO – Romantic comedy A Date With Miss Fortune will be released In Canada by Northern Banner Releasing on February 5, 2016. The film was directed by John L’Ecuyer and stars real-life couple Ryan K. Scott and Jeannette Sousa. Alongside Joaquim…