When creative brainstorming is going nowhere

Dreaming up a successful technology in today’s fast-paced, often-chaotic startup environment requires more than developing a solution to a problem. This was the idea of Manmit Shrimali’s speech at Big Data Toronto on making creative decisions for your business. Startups have to get disruptive if they want to make waves, and this disruptive mindset begins…

How to Ace Your Startup’s Elevator Pitch

One of the hardest parts of launching your own startup is effectively promoting your business and educating your audience on what you do. After your startup takes off, you should be knee-deep in networking opportunities and attend as many conferences as you can to spread the word of your business. There are many opportunities to…

Parlour Salon Supports Save Our Scruff

Toronto’s pet-friendly salon celebrates with a summer event in support of Save Our Scruff TORONTO (June 10th, 2016) — Toronto’s beauty community and Leslieville locals joined Parlour Salon’s creative team at the salon’s Queen East location for Parlour’s Beach Retreat event on Thursday evening. Guests came with their dogs in tow to celebrate Parlour’s residence as one of Toronto’s only pet-friendly salons.…

Four PR tactics for your startup

  Learn about PR tactics tech startups can implement to gain more brand exposure, secure media coverage and grow its network. 1 Guest blogging or launching a blogging hub: Content marketing creates an opportunity to be shared. Guides, videos, infographics and newsletters are all examples of owned media that can be published to showcase a…

Three startup PR lessons from Turo, Uber and Bridgit

Newsflash: the launch of your startup is not newsworthy. The trick to securing coverage is to identify the company’s niche audience and tell your brand story effectively through media outlets that reach that audience. Let’s take a look at three PR strategies from startup companies featuring lessons from Turo, Uber and Bridgit. # 1 Add…

The Smithsonian and the Hebrew University of Jerusalem Team Up in Support of The Albert Einstein Foundation

TORONTO, May 17, 2016 /CNW/ – The Hebrew University of Jerusalem is collaborating with the Smithsonian Institution around a variety of projects curated by the ALBERT EINSTEIN FOUNDATION.  The Foundation leads a series of initiatives that celebrate Einstein’s legacy — and the promotion of science, technology, engineering, and mathematics (collectively “STEM”). The collaboration will ignite interest…

Anderson Cooper

Anderson Cooper and Bob Weir show support for Albert Einstein

–      Anderson Cooper hosted and Bob Weir performed at the Second Annual Einstein Gala  – –      Winner of The Next Einstein Competition announced  – TORONTO (May 16, 2016) — Anderson Cooper and Grateful Dead founding member Bob Weir were in attendance last night at a star-studded gala in support of the Einstein Legacy Project. Cooper…

Turo

Turo crosses the Canadian border

Turo CEO Andre Haddad. Photo credit: Turo TORONTO April 19, 2016 – Pioneering car rental marketplace Turo announced today it will launch in Canada, marking its first expansion outside of US. Empowering Canadians to turn their idle cars into earnings engines and inject more personality and value into the car rental experience, Turo is the…

No Man is an Island

Hot Docs: No Man Is An Island premieres May 1

“A future is more than a roof over your head.”   TORONTO (April 12, 2016) – The current international refugee crisis is widespread in the media, in our conversations, and in our minds. The reception of refugees is just the first phase. Their integration, the second phase, is the recurring theme throughout the documentary No…