Millennial travel: looking inward

International travel deficit. It sounds economic and high-brow, but all it really means in 2016 is that more Canadians are choosing to travel outside the border of the true north strong and free, than inside it. And it isn’t for lack of beauty, adventure, culture, cuisine or variety. Anyone who’s been to the parks in…

Travel diary: The Greek Islands

Two weeks, five flights, two ferry rides and three islands. This past June one of our Clutch team members set out to conquer the Greek Islands and returned feeling exhilarated, sun-kissed and 50 per cent made of feta. There’s nothing to dislike about the Greek Islands, mainly because there are so many of them, each…

Pokémon Go (and why it works)

Pokémon is back in a big way. The popular Nintendo franchise, which reached its peak in the late 1990s, has returned with an innovative new mobile platform. Pokémon Go is everywhere, but why should you care?   In case you’ve been living under a rock, Pokémon Go uses your phone’s GPS and clock to detect…

Turo

Turo shifts the Canadian insurance world into gear

The leading peer-to-peer car rental marketplace in North America adds La Capitale General Insurance and L’Unique General Insurance to its network of approved insurers   MONTREAL (July 11, 2016) — Pioneering car rental marketplace Turo announced today that policyholders of La Capitale General Insurance, one of Quebec’s leading property and casualty insurers, and those of its…

Traditional and contemporary Filipino culture come to life at the 11th annual Kultura Filipino Arts Festival

Performances by world-renowned HATAW with food from Filipino-Toronto favourites TORONTO (July 5, 2016) – The Kultura Festival moves to Nathan Phillips Square August 5-7, 2016, bringing Toronto its 11th year of innovative programming. Kultura has captivated the Toronto public for a decade with its groundbreaking blend of traditional Filipino culture and modern diaspora movement. Headlining the festival…

Binge-watching is the new norm

Binge-watching is the new norm. Reading a full book in one sitting has been upgraded to devouring a whole TV series in one day. With the launch of on-demand portals like Netflix and Spotify, consumers have been given the keys to unlimited amounts of content. They can retrieve award-winning shows at their earliest convenience and…

Should you listen to music at work?

Do you listen to music at work? Some find the noise of the music to be too distracting, while others can’t think straight without it. The real question comes down to music’s effect on productivity. Whether or not you enjoy listening to music at work, does it make you more efficient, or is it slowing…

Why do we enjoy being scared?

  Why do we enjoy being scared?   There’s nothing about being scared that should attract us, and yet people constantly line up and pay for that exact feeling. Between horror films, roller coasters, skydiving and everything else that makes your heart beat that much faster, there’s a question that needs to be asked: why…

The digital foodie revolution

It seems nowadays almost everyone is a foodie. According to the Oxford Dictionary, a foodie is a person with an avid interest in food or is a connoisseur of good food. The way we eat and share food has been heightened with the rise of digital platforms. If a meal is eaten in a restaurant…

The Dark Stranger

The Dark Stranger lurks onto the big screen

How To Get Away With Murder’s Katie Findlay and legendary character actor Stephen McHattie star in Canadian horror film TORONTO (June 30, 2016) – Psychological thriller The Dark Stranger hits select theatres July 15, 2016. The film was directed by Canadian director Chris Trebilcock and shot on location in Toronto. Katie Findlay (“How to Get Away…

The difference between marketing and PR

Social media and the rise of digital networks are blurring the lines between marketing and public relations. It comes down to the objectives and functions of the two practices. Marketing focuses on delivering results to directly benefit the bottom-line, while PR is about developing relationships in the industry and managing the company’s reputation. Marketing and…

What street style can teach us about PR

What street style can teach us about PR Bill Cunningham’s “On The Street” series did more than capture New York City’s fashion landscape on film; it revolutionized the art of fashion photography.  Cunningham’s genre-defining career and images paved the way for street style. Now a staple in the fashion world, street style has become an…

Why We Travel

It’s plastered on our computer’s wallpaper, our Instagram feeds and usually finds its way into small talk. Travel is everywhere you look and we’re digging deeper into why.   There’s a reason National Geographic Travel has 10.6 million Instagram followers and why the rise of the travel blogger has exploded in recent years. “Why do…

PR 101: When to pitch

Timing is crucial in the world of pitching. Being knowledgeable about how news is delivered and how outlets cover certain beats is critical to your success in media relations. Successfully fitting your client into the discussion of trends or holidays ensures the brand stays top of mind, relevant and engaging for consumers. It’s important to…