5 Reasons You Should Attend TEDxToronto

I wanted to attend a TED event ever since I stumbled across their YouTube channel years ago, so when I happened to see an ad for TEDxToronto, I knew I had to apply for tickets. I also realised I need to re-evaluate my stance that advertising is dead. But that’s another blog post. After my…

Make the most of your media page

Is there anything worse than hunting around a website trying to find the number you need to call, or the price, or whether or not they deliver to where you live. It’s infuriating and, more than likely, it has you abandoning the website to go look elsewhere. Here’s the thing, there’s every possibility than the…

Canadian media landscape

Who Owns What in the Canadian Media Landscape

Who owns what in the Canadian media landscape is a question that occurs to both beginner publicists and seasoned PR veterans, particularly because it changes constantly. Just when you think you know the difference between Rogers, Shaw and Bell Media, there’s another consolidation and the cards get shuffled once again. If you can keep it…

TDA Global Cycling - Antarctica

TDA Global Cycling named best adventure travel company in the 2015 Independent Travel Awards UK

Canadian travel company tops industry’s big players in independent travel triumph October 15, 2015 TORONTO – TDA Global Cycling announced today that it has been named the Best Adventure Travel Company in the Independent’s inaugural Travel Awards. Adventure travel was a hotly contested category. In the final analysis, it came down to four formidable firms…

Toronto Fashion

Three PR Lessons from Startup Fashion Week

Most of the attendees at yesterday’s Business of Fashion Conference, part of Startup Fashion Week and held at Brightlane on King Street W., were emerging fashion entrepreneurs, equally filled with inspiration and questions. When Jalisa Luces-Mendes discovered I worked in PR she introduced herself and her startup idea – an underwear company specifically for masculine-identified…