TIFF survival guide

The ultimate TIFF survival guide

The Toronto International Film Festival. It’s a celebration of celluloid, cinema and celebrity but for PRs and publicists it’s a full contact endurance sport. Ultra-marathons? Puh-leeze. Iron Man races? You know nothing. We’re up at 6 a.m. compiling audience feedback, confirming interview spots and sending out press breaks. Then it’s off to screenings, booking more…