Social Media Moments of 2015

Here are the moments on social media that made us smile, laugh, cackle, howl and furrow our collective brows. Edward Snowden joins twitter: Can you hear me now? — Edward Snowden (@Snowden) September 29, 2015 .@neiltyson Thanks for the welcome. And now we've got water on Mars! Do you think they check passports at the…

Marketing Predictions for 2016

Parts of this post were previously published on Marketing magazine online.  The landscape of PR and marketing is ever-changing. At ClutchPR, we looked into our crystal ball and came up with some marketing predictions and outlooks for 2016. VR in PR – 2016 will be the year VR really takes off This year, VR saw…

ClutchPR’s Class of ’15

Here at ClutchPR, there’s nothing we like better than a wicked person with a kickass story. Be they artists, writers, designers or entrepreneurs, helping cool individuals tell their stories is what we do, and we love it. So here, for your end of year enjoyment, are some of the inspiring people we profiled this year.  …

Go: St. Kitts and Nevis

As the first snowfall hits and the holiday season is upon us, we can’t help but have beaches on the brain. In this new column ‘Go’ we highlight hot spots around the world. Whether it’s a new restaurant, a classic resort or a thrilling excursion, we’ve got you covered. Pack your bags and just go!…

How to give back this holiday season

Five Ways to Give Back this Holiday Season

If the holiday season is a time of indulgence (the time of year when we spend too much, eat too much and watch too many saccharine Christmas specials), it’s also a time when we should think of others. There’s no greater antidote to over-indulgence than to volunteer your time and give back to the community. Here are…

Artist of the Month: Tomson Highway

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. December’s artist is playwright, musician and storyteller Tomson Highway. The Order of Canada-honoured Highway is perhaps best known for his…

Fashion Friday – How to Wear Check

Winter is around the corner but your fashion doesn’t have to go into hibernation. Men shouldn’t look any less than their best this season. It’s the holiday season and you want to stand out and look dapper, with a hint of playfulness. What to wear, then? Funny you ask. Men – prepare yourselves and your closets…

How do newswires work

A Brief Guide to Newswires

The term ‘newswire’ brings to mind another era of media, one peopled with hard-bitten reporters with ‘PRESS’ cards in their fedoras. But newswires are still an incredibly effective way for PRs to spread their stories to media outlets and the world. A survey from Vitis Public Relations found 37 per cent of journalists used newswires every day,…

Top Pop-up Shops this Holiday Season

This holiday season, instead of flocking to the mall and buying the ‘same old, same old’ gifts everyone will buy, why not gift your loved ones and yourself (cause you have to treat yourself) presents a bit more off the beaten rack. ‘Tis the season for Toronto’s pop-up shops and Christmas markets. Here are ClutchPR’s…

Erica Ehm’s YummyMummyClub.ca takes Gold at the 2015 Canadian Online Publishing Awards

Canadian independent publisher tops industry leaders November 26, 2015 TORONTO – YummyMummyClub.ca (YMC), a leading online magazine for moms, won four awards at the 2015 Canadian Online Publishing Awards (COPA), hosted by Masthead on November 19. The site took home three gold and one silver award, including the Reader’s Digest Best of Canada ‘Independent Publisher…

Dan Lok

5 PR lessons learned from the SociaLIGHT Conference

Last weekend at the Toronto Metro Convention Centre, over 1,000 entrepreneurs and business owners gathered to hear a veritable who’s who of inspirational speakers, business leaders and marketing wizards at the annual SociaLIGHT conference. The conference has promised high profile speakers from year one and boy has it delivered. The alumni include Sir Richard Branson,…

5 ways for restaurants to use Periscope

Five Ways for Restaurants to use Periscope

Just as there’s always a hip new restaurant, there’s always a hip new social media platform for restaurants to use. Periscope is the au courant menu item for 2015, but what are the best ways for restaurants to effectively use the Twitter-owned live streaming app? Unlikely as it seems, Taco Bell was one of the first restaurants to…

The New Rules of Marketing and PR

What are the New Rules of Marketing and PR?

Photo courtesy of Darcy Streitenfeld On Monday evening at the MaRS Centre, ExpertFile hosted David Meerman Scott, author of the best selling The New Rules of Marketing and PR, to talk about the new rules of marketing and PR. But first, Scott took a group selfie with us. Then he wanted to talk about Donald Trump. “Donald…