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Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
Nike Does It: Embracing Controversy And Deepening Customer Relationships
New Balance, Under Armour, and the Year that Sneakers Got Political | GQ
When Big Brands Take Social Stances: An In-Depth Analysis of Nike's Colin Kaepernick Ad | GreenBook
Nike, Unlike Under Armour, Decides to Take a Firm Political Stance | Inc.com
Consumers split over impact of Nike's Colin Kaepernick campaign
Nike co-founder Phil Knight says he would do anything to take Oregon's governorship out of Democratic hands - MarketWatch
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
Companies increasingly using politics in marketing, but there are risks: Experts - ABC News
Nike Scored Big With Colin Kaepernick. Should Your Company Talk Politics? | Inc.com
Why Brands Should Not Take a Political Stand in the Internet Age
The Politics of Pocketbooks: The Increasing Pressure of Brands to Take a Stance on Social and Political Issues - Renew Democracy Initiative
Nike Brand Profile & Strategy - Sportcal
Why the sneaker game is becoming more political: 'It's not just good business but a net positive for the world' - ABC News
Should Your Business Take a Political Stance? Here Are 3 Brands That Did--And How Their Customers Reacted | Inc.com
Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
Athletes/ Nike burning/ Human Rights: When “Just do it” isn't just a phrase
All You Want Is Nikes. Why Nike's latest campaign is the… | by Matt Anderson | Matt Anderson | Medium
Nike's Kaepernick campaign signals change in shoe politics
Nike takes a stance on racism with their "don't do it" campaign
Nike's political statement is smart marketing, some say; enjoys 31% bump in online sales | The Straits Times
Consumers split over impact of Nike's Colin Kaepernick campaign
Nike takes a stance on racism with their "don't do it" campaign
Should Brands Take A Political Stand? - Forbes India
Despite recent 'progressive' ads with Colin Kaepernick, Nike gives more money to Republicans than Democrats • OpenSecrets
American Sneaker Pulled, Political Frenzy Ensues, Nike Wins...Again - Dealbreaker
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