Bite Beauty

Creative ways to launch beauty products

Photo courtesy of Bite Beauty Launching a new beauty product can be a daunting task. With millions of brands launching new products everyday, making your product stand out is not easy. Here are a list of companies who realized that and created successful, creative, in your face campaigns. Burt’s Bees Canada This company is known…

Influencers

Top 4 reasons influencers are the new celebrities

Image courtesy of Variety Magazine In case you haven’t heard, ClutchPR launched a new division of our agency, ClutchCollabs. This killer new program showcases world-class social and digital power influencers. Influencers are the new celebrities on the block – social media stars. You tweet them, pin them and ‘like’ them every day. Here’s why brands should…

gluten, gluten-free, gluten-free Toronto

Where to eat gluten-free in #the6ix

Photo Credit – MACLEANS.CA Going out with friends is never easy when you have Celiac disease, an auto-immune disorder that prevents your body from processing gluten. With more people being properly diagnosed, more and more restaurants are adding gluten-free items to their menus. Too bad those options are generally salad, or horribly tasteless creations that resemble…

Philip Mak ClutchPR

Pen Pals – Philip Mak

Pen pals is a column where our friends in the media write us a letter and fill in some blanks. Today’s pen pal is Philip Mak, a freelance fashion writer who can be read regularly on the Huffington Post. He lives in Montreal’s Mile End neighbourhood with his partner, along with their two cats and…

How to create a media list

How to create a media list

There’s no way around it – working in PR means you’ve got to know the media, inside and out. The first step is to create a killer media list, a curated list of journalists, bloggers, editors, producers and anyone else in the media you will pitch to during a campaign. Creating a useful, focused media list is a delicate…