The Future of Music Festivals

Are music festivals the next home of virtual reality? As summer saunters on, festivals such as Coachella, Wayhome, Osheaga, Governor’s Ball and Lollapalooza have come and gone. Much has been made of the decline of the music festival as we know it. Simply put by one journalist  “reunions are almost non-existent, unique headliners are becoming…

A Westworld Adventure

Lucky fans step into their own Westworld HBO’s Westworld took 2016 by storm with the premiere of their syfy-drama-western hybrid which explores a world in which “every human appetite, no matter how noble or depraved, can be indulged without consequence.” Six months after the last episode of season one aired, the show is still making…

Elevate Toronto

Elevate Toronto Launches New Tech Festival

Elevate Toronto celebrates tech innovation, disruption and diverse talent this September   This morning, atop Toronto’s CN Tower, ClutchPR was asked to join Toronto’s best and brightest in the tech and startup innovation field for the official launch of Elevate Toronto Elevate Toronto is a “three-day tech festival that will showcase the best of the…

Top 5 Reasons Shake Shack Shook Toronto

Top 5 Reasons Shake Shack Shook Toronto (Or Why Toronto Wants to be New York Ever So Badly)   Yesterday’s Shake Shack one-day-only pop-up in Toronto (a collaboration with another NYC based, Toronto food scene darling, Momofuku) was a certified angus® fueled success. By now we’ve all seen THE GIF. You know, the gif of the…

beer blends

Beer Blends

Tis the season for all things cocktails, whether it’s your peppermint mocha latte at Starbucks or a mulled wine concoction at your local Christmas market. But what’s a beer-lover to do? Enter beer blends. What is a beer blend you might ask? To put things simply, it’s a great way to put a twist on…

TIFF takeaways

Long days, an endless supply of coffee and thinking on your feet are all part of the process when you work the Toronto International Film Festival. I had the privilege of assisting the ClutchPR team as they represented five incredible films at #TIFF16: Mali Blues, Werewolf, Sadako Vs. Kayako, Green White Green and Little Wing.…

Think like a journalist

Worried your pitches aren’t getting noticed? Chances are you aren’t pitching to a journalist – like a journalist. Editors are picky and choose to publish stories that are authentic and leave lasting impressions. The best stories start conversations. If you believe your story will cause people to say, “did you hear…” you’ve struck gold. Keep…

Maximize brands with a cult following

Whether you’re aware or not, brands play an increasingly large role in shaping our identities in the place of more traditional influences like nationality or religion. By selling a lifestyle with their products, a select few brands have developed a deeper relationship with consumers and established cult followings. Previously, subcultures were what the masses turned…