![Figure 2 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 2 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)
Figure 2 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
![adidas Vs Nike - A Battle of Brand Association - Truly Deeply - Brand Strategy & Design Agency Melbourne adidas Vs Nike - A Battle of Brand Association - Truly Deeply - Brand Strategy & Design Agency Melbourne](http://www.trulydeeply.com.au/wp-content/uploads/2010/02/AdidasVsNikeTags2.gif)